A HOCKEY FAN'S DREAM COME TRUE: SEE STANLEY WITH LANNY!

Four lucky Canadians to see game four of the Stanley Cup® Final with NHL legend
Lanny McDonald as part of national contest with Scotiabank

TORONTO, May 12 /CNW/ - Calling all hockey fans! When it comes to the Stanley Cup® Final, what could be better than seeing game four live?  How about seeing it with someone who's actually won it?!  To make this hockey-lover's dream come true, Scotiabank has launched a new contest, 'See Stanley with Lanny' to send four Canadian hockey fans to game four of the Stanley Cup® Final with Canadian hockey legend Lanny McDonald.

Best recognized by his iconic moustache, McDonald's professional hockey career lasted from 1973 -1989 during which time he played right wing for the Toronto Maple Leafs, Colorado Rockies and Calgary Flames. He served as captain for Calgary Flames and led the 1989 team to their only Stanley Cup® win in history.

"Watching game four of the Stanley Cup® Final live is the ultimate dream come true for any hockey-fan and I'm excited to get to share some stories while watching the game with the winners,' said McDonald.

To enter the 'See Stanley with Lanny' contest, Canadians simply 'Like' the Scotia Hockey Club page on Facebook at www.facebook.com/scotiahockeyclub and submit their name and contact information for a chance to win. The Grand Prize winner will be chosen on May 26th, 2011 and Stanley Cup® prize packs will be given out daily between May 10th and June 9th.

"Hockey is more than a sport in Canada, it's part of our culture and evokes a sense of national pride," said Duncan Hannay, Senior Vice President, Head of Marketing, Scotiabank. "As the Official Bank of the NHL® and Canada's Hockey Bank, Scotiabank has the unique opportunity to provide once in a lifetime hockey experiences to fans. We believe seeing the Stanley Cup® Final with one of hockey's greatest legends will be an unforgettable and unique experience."

Interview Opportunities

Lanny McDonald is available for interviews on:

  • What it's like to win a Stanley Cup®/ the feeling of hoisting the Stanley Cup® in front of thousands of fans, etc.
  • The Canadian quotient on the teams still in the finals (which team in the finals has the most Canadian players, etc.)
  • How Canadians can participate in the contest and win the chance to attend game four with him and three friends

About Scotiabank 
As the Official Bank of the NHL®, NHLPA®, NHL Alumni™ and the CWHL, Scotiabank is very proud to be Canada's Hockey Bank.  Scotiabank has a long tradition of supporting hockey in Canada from local teams and minor hockey associations to professional players and leagues.  Through its partnerships, Scotiabank's hockey programs enrich the communities where Canadians live and work by engaging fans and players in new ways to celebrate our game.  Scotiabank supports the passion and pride Canadians feel for hockey and believes it is fundamental to helping young people learn about teamwork, camaraderie and the spirit of competition. Scotiabank's partnership with Pro Hockey Life provides exclusive in-store and online discounts to the Bank's customers, promotes advice on equipment and enhances the grassroots community programs of both companies.  Scotiabank also has partnerships with the Montreal Canadiens®, the Calgary Flames® whose home arena is the Scotiabank Saddledome, and the Ottawa Senators® whose home arena is Scotiabank Place.  For more information on Scotiabank's hockey programs visit www.scotiahockeyclub.com.

Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad, through our global philanthropic program, 'Bright Future'.  Recognized as a leader internationally and among Canadian corporations for our charitable donations and philanthropic activities, Scotiabank has provided on average approximately $44 million annually to community causes around the world over each of the last five years. Visit us at www.scotiabank.com.

About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America.  Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM Satellite Radio and XM Canada).  Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks of the National Hockey League.  © NHL 2011.  All Rights Reserved.

SOURCE Narrative Advocacy Media

For further information:

Julia Wall-Clarke
Narrative Advocacy Media
416 922 2211 x 3349
Julia.wall-clarke@narrative.ca

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Narrative Advocacy Media

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