A fantasy fridge for the Canadian family

Counter-height middle drawer makes family favourites more accessible… even for kids

MISSISSAUGA, ON, May 18 /CNW/ - Canadian parents know that asking their little ones to grab something from the fridge is likely asking for spills, smashes and a myriad of other potential mishaps… but that's about to change.

There's a new fridge on the home appliance block that offers more space and better organization options to allow everyone in the family — even kids — to get their favourite foods risk free.

Samsung Electronics Canada's new designer Four-Door French Door Refrigerator offers a total food storage capacity of 25.5 cubic feet, fits into most standard fridge spaces and comes uniquely equipped with a counter-height middle drawer that is separate from the central fridge. This drawer can be divided into four adjustable compartments and set to one of four different temperatures depending on what is being stored in it. It also allows individual family members to keep their favourites easily accessible, so that kids can quickly grab a juice box while dad's beer is always on hand along with a slice of mom's delicious cheese cake.

"Life today can often be hectic and disorganized, so it's always great to find a way to reduce clutter and keep things easily within reach," says Warner Doell, Vice President Sales & Marketing, Home Appliance Division, Samsung Electronics Canada. "With our new middle drawer, everyone can easily access what they need or always have a space readily available for birthday cakes and party platters."

The refrigerator's Twin Cooling Plus System independently controls the temperatures of the refrigerator and freezer compartments, and by maintaining proper humidity levels it keeps foods fresher longer and prevents odour transfers between compartments.

The middle drawer also allows users to accommodate for additional fridge or freezer space whenever it's necessary, making planning for dinner parties or other in-home events so much easier. The modern design of the fridge places the most frequently used fruit and vegetable drawers at counter height, preventing unnecessary kneeling or crouching.

In addition, the appliance's LED lighting offers more light through less energy consumption and a longer bulb life. Users can do away with rummaging through their freezer to identify buried items; the LED lighting provides complete illumination so that all items are easily found.

The RF4267HARS Four-Door French Door fridge is also equipped with Guggenheim technology which means thinner fridge walls and more storage space without compromising insulation.

"More and more, Canadians are planning their meals well ahead of time; often buying in bulk in order to reduce costs," says Doell. "The additional storage space offered by our Four-Door French Door fridge responds directly to that need without forcing homeowners to accommodate for larger dimensions."

The flagship appliance offers industry leading capacity at 33 inches wide with 14.9 cubic feet of fridge space, 7.1 cubic feet of freezer space and 3.5 cubic feet of temperature-adjustable space in its middle drawer.

To complement these exceptional features, this Energy Star qualified fridge also offers the high-standard components that consumers have come to expect from Samsung, including EZ Open Handles; a taller-than-normal water and ice dispenser for using tall pitchers and decorative glasses; and, a door alarm to alert users when a door has not been closed properly.

The Samsung RF4267HARS Four Door French Door Refrigerator is available at major Canadian retailers at an MSRP of $3,499.99.

About Samsung Electronics Canada Inc.
Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products.

SECA upholds Samsung's mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. The company oversees the Canadian operations of Samsung's consumer electronics and home appliance division, as well as its wireless terminals and information technology division.

Samsung has been a global TOP sponsor of the Olympic Games since 1997 and has been a presenting sponsor of the Olympic Torch Relay from 2004 to 2008.  Samsung is also a proud sponsor of Hockey Canada, Stars on Ice and is the official HDTV sponsor of the NFL. For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit www.samsung.com.

SOURCE Samsung Electronics Canada Inc.

For further information:

CONTACT:

Phone:  
E-Mail:  
Brock Penner
APEX Public Relations 
416-924-4442 Ext. 226   
bpenner@apexpr.com


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