Rickard's revives classic lemonade and lager combination with Shandy
TORONTO, May 7, 2013 /CNW/ - Every spring Canadians emerge from winter
to embark upon a time-honoured tradition - the search for a sun-filled
patio and a classic summer beverage.
This year, we're taking the guess work out with the launch of Rickard's
Shandy. Whether you're entertaining friends on the patio or relaxing on
the dock, Rickard's Shandy is the perfect way to beat the summer heat.
Subtly sweet and light in texture, this classic lemonade and lager
combination offers a crisp refreshing taste that is sure to please any
palate. Brewed in Canada, Rickard's Shandy is made with no
preservatives or artificial ingredients, as well as Rickard's own
classically crafted lemonade.
Enjoyed throughout Europe for centuries, a shandy is conventionally made
with beer and lemonade. However, many varieties have been enjoyed over
the years, often including citrus-flavored soda, lime, and ginger ale.
Although the proportions and ingredients have varied over time,
traditionalists have always considered the true shandy to be a mixture
of fresh lemonade and finely brewed beer.
Rickard's Shandy is a premium beverage made exclusively from premium
ingredients. This commitment to quality is evident in every sip.
"When pouring a Rickard's Shandy you'll notice immediately the aroma of
fresh squeezed lemons. The next thing that you'll notice is the colour
which is slightly pale," says Gary Matthews, Rickard's Brewmaster.
"This is produced when we add our classic lemonade to our premium lager
beer, creating Rickard's Shandy. This perfect balance creates a crisp,
clean, refreshing finish."
Rickard's Shandy represents the perfect beverage for beer drinkers who
crave variety, and new experiences. For the food lover, Rickard's
Shandy also pairs wonderfully with seafood, chicken, salads, as well as
just about anything that can be cooked on the barbecue.
"We pride ourselves on listening to our customers and offering them
products that exceed their expectations," says Julie Sanchez, Senior
Brand Manager, Rickard's. "Canadians want versatility in their beer,
which is why our skilled brew masters developed this standout-seasonal
offering. Rickard's Shandy is the perfect blend of premium lager and
classic lemonade and we're confident our drinkers will agree."
Package Formats and Pricing
Rickard's Shandy contains 4.5% ABV (alcohol by volume). It will be sold
in the following formats, although package availability and pricing
will vary by province:
6 X 341 ml bottles
473 ml cans
Rickard's Shandy will be available only in Canada at beer and liquor
stores starting May 1, 2013.
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering
extraordinary brands that delight the world's beer drinkers. It brews,
markets and sells a portfolio of leading brands such as Coors Light,
Molson Canadian, Molson Dry, Carling, Blue Moon and Keystone Light
across the Americas, Europe and Asia.
It operates in Canada through Molson Coors Canada, in the U.S. through
Miller Coors and in the U.K. and Ireland through Molson Coors (UK and
Ireland). For more information on Molson Coors Brewing Company visit www.molsoncoors.com. For more information about Rickard's Shandy or Molson Canadian visit www.molsoncanadian.ca.
SOURCE: Molson Coors Brewing Company
For further information:
Bianca Lia Farinacci
VIVIANE ROY COMMUNICATIONS