Survey Reveals Audio Entertainment Helps Alleviate Stress in the Car
TORONTO, June 30, 2011 /CNW/ - According to SiriusXM Canada and Leger
Marketing survey results announced today, almost half of Canadian
drivers agree that audio entertainment helps combat stress. To decrease
frustration when driving, 50 per cent choose to crank the music and a
third sing out loud. In addition, a third of survey respondents say
they would suffer more road rage than they currently do without audio
"XM Radio subscribers tune in 85 per cent of the time while driving and
music is by far the most preferred listening genre," said Danielle
Brown, Director, Automotive Marketing, XM Canada. "For those Canadians
planning to hit the road for the upcoming Canada Day long weekend,
SiriusXM auto entertainment provides various music options when behind
Top Five Ways to Stay Cool in Hot Situations on the Road this Summer:
Blast your tunes (50 per cent);
Belt out your favorite summer anthem (33 per cent);
Bring a buddy (31 per cent);
Breeze it up - roll down the windows (26 per cent);
Be part of the fun - listen to sports/news/comedy/audio books (25 per
Additional Fast Facts:
Start Your Engines
3 in 5 Canadian drivers are gearing up for a road trip this summer.
A passion for taking road trips is more common among men than it is
among women (61 per cent vs. 53 per cent).
Drivers with children are also apt to enjoy the open road, with 63 per
cent indicating that they are planning a summer road trip, while only
54 per cent of drivers without children say the same.
Road trips are also more popular among Canadian drivers aged 44 or less
(62 per cent).
Life is a Highway
Younger Canadian drivers are the most likely to experience stress on the
road, with 51 per cent of 18 to 34 year olds reporting that they
sometimes feel raged.
Older Canadian drivers (55 years+) are more likely to be stress-free
while behind the wheel than younger drivers aged 44 or less (87 per
cent vs. 79 per cent)
Men are more likely than women to report incidents of road rage (44 per
cent vs. 32 per cent).
Cranking up the music to alleviate in-car stress is most popular among
18 to 34 year olds (66 per cent).
Hitting the Road
70 per cent of Canadian drivers surveyed say they couldn't do a summer
road trip without good music.
Individuals who are single are the most likely to believe that a summer
trip is impossible without good music (76 per cent),
79 per cent of 18 to 34 year old drivers state they couldn't do a summer
trip without music.
Across the country
Albertan drivers are the most likely to elect to bring along a friend to
alleviate their stress (41 per cent).
Drivers in Quebec tend to be more likely to embark on road trips than
Ontarians and British Columbians (65 per cent vs. 53 per cent and 51
Atlantic Canadians are in high spirits while driving, with 89 per cent
reporting calm rides on the open road.
Ontario drivers are the most likely to crank up the tunes and sing out
loud while driving (56 per cent and 37 per cent respectively).
Interestingly, cranking up the music was the most popular stress
reliever on the east coast (31 per cent).
About the Survey
The survey was completed on-line from June 13, 2011 to June 15, 2011
using Leger Marketing's online panel, LegerWeb, with a sample of 1501
Canadians. A probability sample of the same size would yield a margin
of error of 2.53%. Leger Marketing's online panel has approximately
360,000 members nationally - with between 10,000 and 20,000 new members
added each month, and has a retention rate of 90 percent. Panel members
are randomly selected to receive email invitations to the individual
surveys. We ensure the protection of privacy via the usage of unique
URLs and respondent IDs in combination with survey IDs.
About SiriusXM Canada
SiriusXM Canada (TSX: XSR) is the country's leading audio entertainment
company and broadcasts more than 120 satellite radio channels featuring
premier sports, news, talk, entertainment and commercial-free music.
SiriusXM Canada offers an array of content from the most recognized
news and entertainment brands as well as from professional sports
leagues including the NHL, NFL, MLB and CFL.
SiriusXM programming is available on a variety of devices including
pre-installed and after-market radios in cars, trucks and boats,
smartphones and mobile devices, and consumer electronics products for
homes and offices. Sirius XM programming is also available online at www.sirius.ca and www.xmradio.ca and on Apple, BlackBerry and Android-powered mobile devices.
SiriusXM Canada has partnerships with every major automaker and its
radio products are available at more than 3,000 retail locations
About Canadian Satellite Radio Holdings Inc.
Canadian Satellite Radio Holdings Inc. operates as SiriusXM Canada. For
more about SiriusXM Canada please visit www.sirius.ca or www.xmradio.ca. To find out more about Canadian Satellite Radio Holdings Inc. visit: www.xmradio.ca/about/.
Note to editors: Provincial/regional data available.
SOURCE SiriusXM Canada
For further information:
Jill Yetman | Environics Communications, Inc. | 416-969-2722 | email@example.com