48 Half Hours Contest To Sweep Canada

Win one of 48 round trips to Newfoundland and Labrador in just 48 half hours, courtesy of Newfoundland and Labrador Tourism and WestJet

To view the Social Media Release, click here: http://smr.newswire.ca/en/nfld-tourism/48-half-hours-contest-to-sweep-canada

ST. JOHN'S, June 20, 2011 /CNW/ - Newfoundland and Labrador Tourism is pairing up with WestJet to launch one of the biggest travel contests in the province's history. At 12:00 PM Newfoundland Daylight Time (10:30 AM Eastern Daylight Time), Wednesday, June 22, the 48 Half Hours contest will launch online via Facebook, giving people across Canada a chance to win one round-trip flight every half hour for a non-stop 48 half-hour period (that's 24-hours to some folks). People can enter as many times as they like until the contest closes at noon, NDT time (10:30 AM EDT), June 23.

The 48 Half Hours contest, created by St. John's-based ad agency Target, is a celebration of Newfoundland and Labrador's unusual half hour time difference.

Having our own time zone, half an hour ahead of everyone else, is more than a product of the province's geography. It's an unusual, compelling part of this place and its just one of the many differences that makes Newfoundland and Labrador such a unique destination. What else would you expect from a place with its very own time zone?

WestJet's fun-loving, customer-oriented culture is an ideal partnership for Newfoundland and Labrador Tourism.

"There are so many unexpected things to discover in Newfoundland and Labrador," says Terry French, Minister of Tourism, Culture and Recreation, "We embrace those differences that make us unique - like our time zone - and we always strive to offer travellers something unexpected. We're hoping people will jump on board and enter as many times as they can throughout the 48 half-hour period. We're also counting on Newfoundlanders and Labradorians to be ambassadors, spreading the word, online, to all their friends and family."

Residents of Newfoundland and Labrador can enter to win, but the flights must be used to bring people from away into the province for a visit.

To enter the 48 Half Hours contest on June 22 visit Newfoundland and Labrador Tourism's Facebook page http://www.facebook.com/NewfoundlandLabradorTourism and click on the 48 Half Hours tab to the left of the wall feed.

Follow the activity at:

Newfoundland and Labrador Facebook: http://www.facebook.com/NewfoundlandLabradorTourism 
Newfoundland and Labrador Twitter: http://twitter.com/nltweets

/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:

Photo:  http://smr.newswire.ca/media/articles/1388/nlt-what-else-would-you-expect.jpg

Photo : http://smr.newswire.ca/media/articles/1388/nlt-always-half-an-hour-ahead.jpg

Video: http://www.newswire.ca/en/releases/mmnr/smr/NFLD_Half_Hour.flv

SOURCE Newfoundland and Labrador Tourism

For further information:

Diana Quinton, Director of Communications
Department of Tourism, Culture and Recreation (NL)
(709) 729-0928,Dianaquinton@gov.nl.ca

Clare-Marie Grigg, Communications Manager
Target
(709) 739-8400 ext 283,cmgrigg@targetmarketing.ca

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Newfoundland and Labrador Tourism

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