The Chic Outlet Shopping(R) Villages Premiere "Chic Summer"
LONDON, June 21, 2012 /CNW/ -
This year, the Chic Outlet Shopping® Villages by Value Retail premiere 'Chic Summer'; a celebration of authentic European culture distilled into each Village's open-air shopping promenade, complementing the luxury outlet boutiques, restaurants and cafés with a lively programme of summer fun showcasing the very best of local fashion, art, gastronomy and music.
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Each of the nine Villages will be decked out with giant topiary sculptures in the shape of European icons to bring a touch of whimsy during the summer months. Look out for an Eiffel Tower in La Vallée Village - a reminder that Paris, the home of couture, is just 35 minutes away. Maasmechelen Village pays homage to The Atomium, the Belgium monument built on the occasion of the Word Exposition of 1958, Kildare Village will showcase a unique "garden of delights" designed by award winning floral designer Joe Massie, whilst Fidenza Village's greenery will be reminding us of the musical theme of the Arena di Verona, the stage for many of Verdi's operas. And so the scene is truly set for a very Chic Summer.
The Chic Outlet Shopping® Villages have delved into the DNA of the local regions to offer the most delicious and refreshing summer dip into Europe's brightest and best. La Roca Village channels Barcelona's remarkable gastronomy with Michelin-starred Catalan cooking as well as fashionably chic cocktails by internationally renown mixologist Javier de las Muelas, served on a cool summer terrace whilst Las Rozas Village will be luring some of the world's hottest DJs to take a break from their decks in Ibiza and come to the Village. Here, fashion turns fiesta and late night shopping acquires a whole new vibe when played out to the beats of summer's best tunes.
Bicester Village's celebrations, inspired by the Diamond Jubilee, will honour the traditional British tea party and will take place against the backdrop of England's most distinguished designers. Kildare Village near Dublin presents the very best of Irish hospitality, courtesy of Good Food Ireland, which will be tantalising taste buds with the country's finest artisan produce. Throughout the summer visitors will also be able to follow the 'Heritage & Genealogy Trail' around Kildare town to discover the fascinating heritage of one of the oldest towns in Ireland and then journey back in time with the Irish Family History Foundation to trace their Irish ancestry.
Visitors to Germany should head to the 'Summer Lounge' at both Ingolstadt Village and Wertheim Village to enjoy live music events, street art and cocktails all summer long. One of the highlights will be the 'White Chic' celebration on 8 June featuring special performances by headline DJs.
Located close to Cologne and Brussels, Maasmechelen Village will host a series of exciting events in parallel with Manifesta 9, the European Biennial of Contemporary Art. Throughout the summer, guests will be able to visit the 'art walk' starting at the Tuinwijk UNESCO World Heritage site- and featuring sculptures by world-renowned artists including Jan Fabre. Those with more creative tendencies won't want to miss participating in Re©reate alongside famous artists who will be creating banners to be hung along a red wire connecting Maasmechelen Village with the former mine site of Eisden, in a gigantic statement of eclectic creativity.
Creativity continues as La Vallée Village turns fashionably kitsch! Through a unique exhibition featuring French icons reinterpreted in an unexpected way using Instagram and Kinect 3D technology, visitors will be able to interact with this "live' exhibition full of surprises. If it's a touch of la dolce vita that you seek, the summer season kicks off in style at Fidenza Village with music and cocktails in an exclusive lounge bar, with live performances from Arena di Verona and late night shopping every Thursday.
It is not for nothing that the nine Chic Outlet Shopping® Villages orbit Europe's most dynamic cities. These are places celebrated for their culture and history, cities to include on your European itinerary this summer and discover a world of fun, festivities and chic shopping, with the world's leading luxury brands offering savings of up to 60%*, and sometimes more, all year round.
At the Chic Outlet Shopping® Villages summer is festivity, it is celebration, it is energy, it is culture - It is truly chic.
*on the recommended retail price of previous seasons' collections.
About Chic Outlet Shopping®
Chic Outlet Shopping® is the Collection of luxury outlet villages by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping villages. Currently home to more than 900 boutiques, the Villages offer the authentic previous seasons' collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round. Within easy reach of some of Europe's and China's favourite gateway cities - London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels / Antwerp / Cologne, Frankfurt, Munich and, coming soon, Suzhou / Shanghai - the Villages are synonymous with high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money. Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right. Value Retail's new venture to bring its distinctive Chic Outlet Shopping® Villages to China will see its first Village - Suzhou Village™ - located in historic Suzhou, 50 miles west of Shanghai. As with other members of the Collection, Suzhou Village™ will be defined by its offer of international luxury fashion and lifestyle brands, together with an exceptional level of service.
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