MEDIA ALERT - MISSING: One Canoe that Brings Support, Peace and Hope to the Homeless
Local Edelman PR team rallies for Toronto non-profit Street-to-Trail Saturday June 16th to raise funds to replace stolen canoe
TORONTO, June 16, 2012 /CNW/ - Last Thursday, a VIC (Very Important Canoe) went missing from a backyard in Toronto. This wasn't just any canoe - this canoe belonged to Street to Trail, an organization that takes people living on the streets of Toronto on wilderness trips to experience the therapy of nature and find support to overcome their addictions, find new, meaningful relationships, and re-discover lost feelings of peace and hope.
As part of Edelman's annual CSR program The Little Give, one Edelman team is rallying the community to fundraise for a new canoe. The team's goal is to raise $2,000.
WHO: Members of Edelman Toronto, fundraising in support of a new canoe for Street to Trail.
WHERE: Yonge and Bloor area, Toronto
WHEN: June 16th, 11AM - 1PM
BACKGROUND: Street to Trail is a non-profit organization that helps people living on the streets of Toronto rediscover their inner sense of worth using the healing power of the natural world. Street to Trail organizes wilderness hikes and other outdoor excursions including canoe trips that help homeless people experience the beauty and therapeutic calmness of nature.
Street to Trail believes that by getting troubled people away from the city to participate in a wilderness trip they can benefit positively by increasing their self-confidence, enjoying a positive environment to support overcome addictions, find new, meaningful relationships and rediscovering lost feelings of peace and hope.For further information: