Nice to Meet You, Canada! LOFT Opens its Doors for the First Time in Toronto

LOFT Campaign Image (CNW Group/LOFT)

LOFT Campaign Image (CNW Group/LOFT)

LOFT Campaign Image (CNW Group/LOFT)

Fashion Retailer Brings Versatile, Accessible Style to Yorkdale Shopping Centre in Late 2012

To tweet this release: http://bit.ly/NcUNQr

TORONTO, June 6, 2012 /CNW/ - LOFT, a division of ANN INC., is excited to announce the opening of its first Canadian location at Yorkdale Shopping Centre in Toronto, Ontario, in late 2012.  Founded in 1998, LOFT offers versatile, accessible, and affordable fashion with undeniably feminine appeal, special and unexpected details, and a flattering fit.

"Canada represents a natural step as we move to expand internationally, and we are excited to open our first store outside the U.S. in such a vibrant city like Toronto," said Gary Muto, Brand President. "LOFT offers women apparel and accessories that have great style, quality and value, and we believe our product fills a void in the market."

LOFT is committed to becoming a trusted personal stylist to our new Canadian customers by connecting with them on a genuine level - inspiring, guiding and helping them make every look their own. "By building a relationship with our clients based on collaboration, great advice and new ideas, we help her create fashion-forward looks that are uniquely her own," said Alia Ahmed-Yahia, Chief Style Director.  "LOFT is a brand rooted in community and we are looking forward to meeting a new community of Canadian LOFT girls."

LOFT will officially open its doors at Yorkdale Shopping Centre in late 2012.  Visit LOFT.ca to join our email list and follow LOFT's social media channels for more details leading up to our grand opening on Twitter and Facebook.

ABOUT LOFT
At LOFT, we believe the best relationships are BUILT ON TRUST. Well, that and an amazing wardrobe. We became a TRUSTED PERSONAL STYLIST by connecting with women on a GENUINE LEVEL - equal parts expert, confidante and friend who tells it like it is. We give her fashion advice, ideas and inspiration that make her style aspirations attainable. We believe in offering VERSATILE, ACCESSIBLE and AFFORDABLE fashion with undeniably FEMININE appeal, special and unexpected DETAILS, and a flattering FIT.

LOFT operates 500 stores across the United States and online at LOFT.com. LOFT is a division of ANN INC. (NYSE: ANN).

Image with caption: "LOFT Campaign Image (CNW Group/LOFT)". Image available at: http://photos.newswire.ca/images/download/20120606_C6278_PHOTO_EN_14775.jpg

Image with caption: "LOFT Campaign Image (CNW Group/LOFT)". Image available at: http://photos.newswire.ca/images/download/20120606_C6278_PHOTO_EN_14776.jpg

Image with caption: "LOFT Campaign Image (CNW Group/LOFT)". Image available at: http://photos.newswire.ca/images/download/20120606_C6278_PHOTO_EN_14777.jpg



For further information:

For more information on LOFT or images, contact:

Alicia Storey
Edelman Public Relations
416.849.8935
Alicia.Storey@edelman.com

Sarah Marinelli
Edelman Public Relations
416.849.2496
Sarah.Marinelli@edelman.com

Alia Ahmed-Yahia
LOFT Public Relations
212.541.3584
Alia_Ahmed-Yahia@anninc.com