Help for Canadians Craving to Quit on World No Tobacco Day!

New innovation in smoking cessation provides 60 second craving relief.

MARKHAM, ON, May 30, 2012 /CNW/ - May 31st, 2012 is World No Tobacco Day. With approximately 4.7-million smokers in Canada1, successfully quitting smoking could be one step closer for the 91% of smokers who would like to quit2 with the launch of an innovative stop smoking mouthspray from the makers of NICORETTE®.  NICORETTE® QuickMist™ is an instant-release mouthspray that is clinically proven to get to work on cravings in 60 seconds3, making it the fastest acting nicotine replacement therapy product available.

This is the first and only stop smoking product available in a distinctive mouthspray format, marking a significant innovation for smoking cessation aids, providing smokers with a unique way to help them quit.

On average it takes between five to seven attempts to successfully quit4,5, yet NICORETTE® QuickMist™ Mouthspray, which is suitable for both heavy and light smokers, is proven to double the chances of successfully quitting compared to willpower alone6.

"Being able to quickly manage cravings is one of the most important challenges for smokers trying to quit," says Dr. Milan Khara, the Clinical Director of the Vancouver Coastal Health Tobacco Dependence Clinic. "After taking a puff on a cigarette, smokers get a nicotine hit to the brain within around 20 seconds. Most nicotine replacement therapies can take between 30 minutes and three hours to deliver their full effect, so an innovation that can help smokers more rapidly manage their cravings could be a vital weapon in the fight against this lethal addiction."

NICORETTE® QuickMist™ Mouthspray has a fresh minty taste and comes in a sleek, small dispenser, enabling smokers to discreetly carry it in their pocket or handbag and combat their cravings wherever or whenever they are tempted to have a cigarette.

The portability of the mouthspray makes it ideal to quickly relieve cravings while travelling, whether that's on a train where smoking is banned or in the car stuck in traffic. Smokers can even take and use it on an airplane as it contains less than the current 100ml liquid restriction allowing them to manage their cravings at 30,000 feet!

How does it work?

When smokers stop smoking, their body misses the nicotine from cigarettes, which may cause them to experience unpleasant cravings. When they spray NICORETTE® QuickMist™ Mouthspray into their mouth, nicotine passes rapidly into their body through the lining of their mouth. This can get to work on cravings in 60 seconds3 and helps to reduce their desire to smoke.

It is quick and easy to use, smokers just point the spray nozzle close to their mouth, press the top of the dispenser and release one spray, avoiding the lips. They should not inhale while spraying to avoid getting spray down their throat and for best results, they shouldn't swallow for a few seconds after spraying.

If after the first spray their cravings aren't controlled within a few minutes, a second spray should be used.  Most smokers will require one-two sprays every 30 minutes to one hour.

Importantly, NICORETTE® QuickMist™ Mouthspray allows smokers to take control of their quitting journey by managing how often they use the spray, making the goal of a smoke free life, even if it is one cigarette at a time, much more achievable.

NICORETTE® QuickMist™ Mouthspray is available in a freshmint flavour across Canada.

Contains nicotine. Requires willpower. Always read the label. A stop smoking aid.

Notes to editors:
Smoking in Canada:

  • There are approximately 4.7-million smokers in Canada.1
  • 91% of smokers surveyed indicated at least some desire to quit.2 
  • This year, more than 37,000 Canadians will die prematurely as a result of tobacco use.7
  • Tobacco use represents a substantial cost to the Canadian health care system, and to the Canadian economy. Total direct health care costs linked to tobacco use are over $4.4 billion per year. When indirect cost (e.g. lost wages, productivity, etc.) are included, the total annual economic cost of tobacco to the Canadian economy is more than $17 billion.8     
  • Smoking is linked to 30% of all cancer deaths in Canada.9

About NICORETTE®
NICORETTE® has been used by millions of people to help them stop smoking. NICORETTE® provides the widest choice of NRT options to suit different people. The NICORETTE® Range includes: Gum (4mg, 2mg), Inhaler (10mg per cartridge), Lozenge 2mg and 4 mg, Nicorette® Quickmist™.

About McNeil Consumer Healthcare products                                                                                             
NICORETTE® products are marketed and distributed in Canada by McNeil Consumer Healthcare, a division of Johnson & Johnson Inc.  McNeil Consumer Healthcare and its affiliates market a broad range of well-known over-the-counter (OTC) products around the globe.

For more information and support to quit smoking visit nicorette.ca, or join the SMOBER UPTM Facebook community by visiting www.facebook.com/smoberup.



 

 

 

 

For further information:

For further information or to set-up an interview with Dr.Khara, please contact:

Riddhi Gandhi
Edelman
416.849.8918
Riddhi.Gandhi@Edelman.com 

References 
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1 Health Canada - Canadian Tobaco Use Monitoring Survey (Online) retrieved March 29, 2012. http://www.hc-sc.gc.ca/hc-ps/tobac-tabac/research-recherche/stat/ctums-esutc_2010-eng.php.
Making Quit Happen: Canada's Challenges to Smoking Cessation. Cdn. Lung Association.2008.
3Hansson A, et al. Craving Relief With A Novel Nicotine Mouth Spray Form Of Nicotine Replacement Therapy. Poster POS3-45 Presented at SRNT, Feb 16-19th, 2011, Toronto, Canada.
4 Hughes JR. Four beliefs that may impede progress in the treatment of smoking. Tob Control 1999; 8; 323-326.
5 Ruppert RA. The last smoke. Your patients can quit smoking-for life. Am J Nurs, 1999; 99(11); 26-32.
6 Tønnesen P, et al. Efficacy And Safety Of A Novel Nicotine Mouth Spray In Smoking Cessation. A Randomized, Placebo-Controlled, Double-Blind, Multi-Center Study With A 52-Week Follow-Up. Poster POS2-38 Presented at SRNT, Feb 16-19th, 2011, Toronto, Canada.
7 Health Canada- Overview of Health risks of Smoking (Online) retrieved March 30, 2011. http//www.hc-sc.gc.ca/hc-ps/tobac-tabac/res/news-nouvelles/risks-risques-eng.php.
8 Health Canada.  Looking Forward:  The Future of Federal Tobacco Control, September 12,2011.
9 Canadian Cancer Society - Canadian Cancer Statistics 2012 Report. http://www.cancer.ca/Canada-wide/About%20cancer/Cancer%20statistics.aspx?sc_lang=en.