Enduring Strength: CTV Becomes Canada's Most-Watched Network in Total Viewers and Key Demos for Complete Decade
- 2011/2012 TV Season Report Card confirms CTV as Canada's #1 network in total viewers and A25-54 for 11th year in a row -
- CTV delivers more Top 20 programs than all other networks combined led by ratings champ THE BIG BANG THEORY -
- CTV delivers 4 of the Top 5 returning freshman programs with A25-54 and A18-49 including Canada's #1 returning freshman series THE X FACTOR -
- CTV wins 6 of 7 nights, 15 of 21 primetime timeslots - - With double-digit growth, CTV Two becomes Canada's #3 private network in its first year -
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TORONTO, May 28, 2012 /CNW/ - With the conclusion of the 2011/2012 television season, CTV has become even more firmly established as Canada's go-to network for both viewers and advertisers, an end-of-season ratings analysis reveals. Based on data from BBM Canada through the end of the season last week, CTV has set a new performance benchmark: it is now Canada's most-watched network in total viewers and all three key adult demos (A25-54, A18-49 and A18-34) for a complete decade. Among total viewers and its key A25-54 demo, the record extends to 11 straight years.
Once again, CTV and CTV Two end the season with more Top 20 programs than all other networks combined, in both total viewers and A25-54 and A18-49 (see Top 20 chart below). And in a sign of its long-standing programming prowess, CTV has landed four of the Top 5 returning freshman series in the same demos (see Top 5 chart below).
"For more than a decade now, CTV delivers Canada's favourite programming year after year after year," said Phil King, President, CTV Programming and Sports. "CTV's continued programming leadership and durability of success has made it a secure investment, for both viewers and advertisers alike. People know that if it's big, it's on CTV."
As well, CTV ends the season with a 64% lead over its closest competitor in primetime. Meanwhile, at the end of its launch season, CTV Two becomes Canada's third most-watched private network with outstanding double-digit growth of 26% (A25-54), 27% (A18-49), and 36% (A18-34) nationally in primetime. In Toronto, CTV Two grew by an incredible 44% for A25-54.
"With double-digit gains in Canada's largest markets and Top 20 hits, our strategic marketing and programming investment in CTV Two, and the conversion to HD, is clearly paying off," said King. "We look forward to growing CTV Two even more next season with its newly expanded footprint in Southern Ontario."
Canada's Most-Watched Networks, Monday-Sunday, 8-11 p.m.
Looking at CTV's powerhouse primetime schedule this past season, CTV won six out of seven nights of the week with total viewers, and five out of seven with all key adult demos*. Similarily, of the 21 primetime timeslots of the week, CTV won 15 (71%) on average throughout the season.
CTV's potency over the past season was led by Canada's #1 program, THE BIG BANG THEORY. Averaging more than 3.6 million viewers each week, the series actually grew by double digits in total viewers and all key demos to remain the country's most-watched program for the second year in a row. THE BIG BANG THEORY delivered a massive 4.7 million viewers for its season finale on May 10 to become the sixth most-watched broadcast in 2011-2012.
THE BIG BANG THEORY powered a comedy resurgence on CTV this past season, with the handsomely re-tooled TWO AND A HALF MEN pulling in record-setting audiences and growing by 57% on CTV Two to become Canada's second most-watched comedy series and a Top 15 program in all key adult demos. Additionally, in its second season, MIKE & MOLLY also exploded with double-digit growth nationally, doubling last year's ratings with triple-digit growth in Toronto on CTV Two. Overall, CTV and CTV Two deliver five of the Top 5 comedy series on Canadian television.
CTV ended the season with four of the Top 5 returning freshman programs with A25-54 and A18-49, including the #1 new series overall and the #1 new competition series (THE X FACTOR), the top two new dramas (ONCE UPON A TIME and GRIMM), and the #1 new comedy series (WHITNEY). CTV has now delivered the #1 new program of the year for seven of the past 10 years.
Canada's Top 5 New Programs, 2011/2012
|1.||THE X FACTOR - PERFORMANCE (CTV)||1.||
THE X FACTOR - PERFORMANCE
|2.||ONCE UPON A TIME (CTV)||2.||ONCE UPON A TIME (CTV)|
|3.||WHITNEY (CTV)||3.||WHITNEY (CTV)|
|4.||GRIMM (CTV)||4.||2 BROKE GIRLS (Citytv)|
|5.||2 BROKE GIRLS (Citytv)||5.||GRIMM (CTV)|
Just days before it reveals its new 2012/2013 schedule at the #CTVUpfront, CTV and CTV Two once again deliver more Top 20 shows than all other networks combined, with 12 out of 20 programs for total viewers and 11 out of 20 for A25-54 and A18-49. In addition to Canada's most-watched comedies, CTV is home to five of the country's Top 7 drama series, including Canada's #1 drama, GREY'S ANATOMY, as well as four of the Top 5 competition series, including Canada's #1 reality program, THE AMAZING RACE. CTV has now delivered Canada's most-watched drama series for the past ten years in a row, and the most-watched comedy series for eight years in a row.
Canada's Top 20 Most-Watched Programs, 2011-2012
|1.||THE BIG BANG THEORY (CTV)||3.63 million||1.||THE BIG BANG THEORY (CTV)||1.91 million|
|2.||THE AMAZING RACE 19 & 20 (CTV)||2.62 million||2.||SURVIVOR: PACIFIC/ONE WORLD (Global)||1.29 million|
|3||SURVIVOR: PACIFIC/ONE WORLD (Global)||2.57 million||3||THE AMAZING RACE 19 & 20 (CTV)||1.26 million|
|4.||GREY'S ANATOMY (CTV)||2.46 million||4.||GREY'S ANATOMY (CTV)||1.20 million|
|5.||C.S.I. (CTV)||2.36 million||5.||C.S.I. (CTV)||985,000|
|6.||NCIS (Global)||2.20 million||6.||GLEE (Global)||971,000|
|7.||THE MENTALIST (CTV)||2.173 million||7.||HOCKEY NIGHT IN CANADA EAST (CBC)||950,000|
|8.||AMERICAN IDOL - PERFORMANCE (CTV)||2.166 million||8.||HOUSE (GLOBAL)||910,000|
|9.||HOCKEY NIGHT IN CANADA EAST (CBC)||2.07 million||9.||AMERICAN IDOL - PERFORMANCE (CTV)||903,000|
|10.||NCIS: LOS ANGELES (Global)||2.03 million||10.||THE MENTALIST (CTV)||895,000|
|11.||DANCING WITH THE STARS - PERFORMANCE (CTV)||1.99 million||11.||HAWAII FIVE-0 (Global)||826,000|
|12.||MISSING (CTV)||1.95 million||12.||TWO AND A HALF MEN (CTV Two)||824,000|
|13.||CASTLE (CTV)||1.91 million||13.||NCIS (Global)||824,000|
|14.||HOUSE (Global)||1.90 million||14.||HOMETEAM HOCKEY (Sportsnet)||803,000|
|15.||HAWAII FIVE-0 (Global)||1.89 million||15.||THE X FACTOR - PERFORMANCE (CTV)||789,000|
|16.||THE X FACTOR - PERFORMANCE (CTV)||1.86 million||15.||NCIS: LOS ANGELES (Global)||789,000|
|17.||DANCING WITH THE STARS - RESULTS (CTV)||1.85 million||17.||ONCE UPON A TIME (CTV)||774,000|
|18.||GLEE (Global)||1.84 million||18.||THE VOICE (CTV)||770,000|
|19.||BLUE BLOODS (CTV)||1.76 million||19.||CASTLE (CTV)||768,000|
|20.||HOMETEAM HOCKEY (Sportsnet)||1.73 million||20.||TERRA NOVA (Citytv)||727,000|
CTV, Canada's Olympic Network, is also Canada's largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada's most-watched television network and lead broadcaster of the London 2012 Olympic Games. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at ctv.ca.
- CTV -
Source: BBM Canada, BY2011-12: 9/19/2011 - 5/23/2012 vs. same weeks last
Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters.
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