Mecca Ointment - It's all about feeling better!

Mecca Ointment, one of the most trusted first aid brands, is now available at select Canadian pharmacies. For more than a century it has been proven to provide effective relief from the pain and itching associated with minor cuts, scrapes, minor burns, sunburn, bug bites and minor skin irritations without the use of antibiotics. (CNW Group/Mecca Ointment)

Mecca® Ointment, a century-old first aid family tradition now available across Canada

TORONTO, May 9, 2012 /CNW/ - Mecca Ointment, one of the most recognized and trusted first aid brands, is now available in select Guardian, IDA, Medicine Shoppe, Pharmasave, PharmaChoice and Sobeys pharmacies across Canada.  For more than 100 years, Mecca Ointment has been trusted to provide effective relief from the pain and itching associated with minor cuts, scrapes, minor burns, sunburn, bug bites and minor skin irritations.  Unlike many other first aid products, Mecca Ointment offers families an effective treatment for minor skin irritations without the use of antibiotics.

Mecca Ointment feels soothing on your skin and has a pleasant, recognizable fragrance that many long-time users associate with feeling better. But more than that, scientific evidence supports the efficacy of the product's active medicinal ingredients for the temporary relief of pain and itching of minor wounds, while at the same time protecting them from infection while they heal.

Because Mecca Ointment has been a trusted member of many households for more than a century, the brand loyalty and affinity people have for the product is considered by some to be legendary. For many Mecca Ointment fans, there is comfort derived from participating in an age-old tradition and the many memories associated with its use - and they do not want to settle for alternatives.  "Our product has been a staple in many families' first aid kits during the last century, so we're pretty excited to see this tradition continue," said Bayer.

With the arrival of warm weather, people will be spending more time enjoying the outdoors, and minor cuts, scrapes, sunburn, bug bites and poison ivy rashes are sure to follow.  "One of the challenges consumers face when buying a first aid ointment is overwhelming number of formulations to choose from," said Bayer.  "We like to keep things simple by offering a single solution.  Whether you're at home, being active outdoors, or packing for a family vacation, Mecca Ointment provides effective relief from pain and itching when the inevitable minor skin injuries and irritations occur."

With its bright packaging and premium tin, Mecca Ointment stands out among the plastic tubes lining the first aid section at the pharmacy. The suggested retail price of a 15g tin of Mecca Ointment is $9.99, but prices may vary among retailers.  You can also purchase the product online at www.meccaointment.ca.

To learn more about Mecca Ointment and start a tradition of your own, visit us at http://facebook.com/meccaointment or follow us on twitter at @meccaointment.

About Mecca Ointment

Mecca Ointment is used for the temporary relief of pain and/or itching associated with minor burns, sunburn, minor cuts, scrapes, insect bites and minor skin irritations. Mecca Ointment also provides temporary protection for minor skin irritations while they heal. It also dries oozing and weeping skin and helps relieve minor skin irritation and itching caused by poison ivy, poison oak and poison sumac. Mecca Ointment's unique and effective formulation does not contain antibiotics and its efficacy is supported by scientific evidence. As a trusted brand for generations, we estimate Mecca Ointment has been used by more than 1,000,000 people during the last 100 years. Consumers are advised to always read the label and follow directions.

Image with caption: "Mecca Ointment, one of the most trusted first aid brands, is now available at select Canadian pharmacies. For more than a century it has been proven to provide effective relief from the pain and itching associated with minor cuts, scrapes, minor burns, sunburn, bug bites and minor skin irritations without the use of antibiotics. (CNW Group/Mecca Ointment)". Image available at: http://photos.newswire.ca/images/download/20120509_C5418_PHOTO_EN_13298.jpg

For further information:

Michael Bayer, President, Vintage Brands Limited
1-800-707-9624 or info@meccaointment.ca
or visit www.meccaointment.ca/mediakit