Ultima and Yoplait resolve issues, successfully reach agreement
Production and distribution of Yoplait to continue and grow across Canada
GRANBY, QC, May 8, 2012 /CNW Telbec/ - Yoplait and Ultima Foods announced today they have successfully reached an agreement that amicably resolves questions between the two companies.
Ultima Foods, a joint venture of the two largest dairy cooperatives in Canada, Agropur and Agrifoods International, agreed to produce Yoplait brand products for General Mills Canada in Ultima's Granby, Quebec plant. General Mills Canada will market, distribute and sell Yoplait brand products across Canada. "Yoplait is a brand leader in Canada, with a long history of quality and innovation," said Dave Homer, President, General Mills Canada. "General Mills Canada is proud to continue this tradition. We will leverage Yoplait's global innovation pipeline to bring new offerings to the marketplace that will excite Canadian consumers.
"We look forward to working with Ultima in this new agreement," added Homer, "and to continuing to grow the Yoplait brand."
Headquartered in Boulogne-Billancourt, France, Yoplait is the second largest brand in the global yogurt market. Jointly owned by General Mills and Sodiaal, a leading French dairy cooperative, Yoplait brand products are marketed in more than 70 countries around the world.
About General Mills Canada
With iconic brands such as Cheerios, Nature Valley, Old El Paso and Pillsbury, and new businesses like Yoplait and Liberté, General Mills Canada is one of the country's leading food companies.