Action Marketing Group Joins Match Marketing Group
Partnership Will Create a Unified, Integrated Consumer Engagement Platform
TORONTO, May 3, 2012 /CNW/ - Leading consumer activation and shopper marketing solutions provider Match Marketing Group today acquired Action Marketing Group, the definitive voice of experiential marketing, to create a seamless platform for clients throughout North America and Europe.
The creation of the partnership - and the existence of an integrated end-to-end retail, experiential and digital platform - means that clients will be presented with a complete strategy they can execute and measure, completing the path of purchase for the consumer. It is seen by all involved as the first of many expansive steps to be made.
Match Marketing Group, headquartered in Toronto, creates consumer connections through experiences that are personally relevant, memorable, interactive and emotional. It designs, produces and manages all components of the integrated programs it delivers to its clients.
Brett Farren, Match Marketing Group's President and CEO, noted that Action Marketing Group consistently has been on the leading edge of experiential marketing, delivering unique creative solutions and repeatedly demonstrating results in markets including beverages, automobiles, powersports, athletic apparel & footwear and more.
"This new relationship allows us to bring a breadth of enhanced capabilities and services to our clients for a fuller spectrum of marketing solutions," Farren said. "We're very excited and, more importantly, so are our clients."
Based in Boulder, Colo., and New York, Action Marketing Group develops creative experiential and social marketing solutions that have redefined demand creation and brand influence, helping its clients move consumers through the path to purchase with a positive outcome. Its clients include adidas, BRP (Bombardier Recreational Products), Pepsi, Ford, Lincoln, Progressive Insurance and the NBA.
"Teaming up with Match Marketing Group will provide many more benefits for our clients," said Robert Schuham, Founder and CEO of Action Marketing Group. "Clients will have access to a complete range of integrated solutions from one source. We were looking to scale our offerings and participate in creating a larger network on behalf of the brands we work with. Everything we do has to positively move the needle on sales. This partnership does exactly that."
"This move was based on rapidly expanding client needs," said Perry Miele, Chairman of Match Marketing Group and Managing Director of Beringer Capital, which partnered with Match last year and provided capital to complete this acquisition. "Brands now need a wider range of resources and an integrated approach in these combined spaces."
About Match Marketing Group
A leading brand engagement and shopper marketing agency, Match Marketing Group has been delivering innovative below the line marketing and sales solutions to North America's leading brands for over a decade. Match Marketing Group offers a new consumer-centric medium that targets consumers with relevant brands by engaging in one-to-one interactions at events, retail and proprietary environments. Its client roster includes Fortune 100 companies across all major industry categories. More details are at www.matchmg.com.
About Action Marketing Group
Action Marketing Group is an award-winning global experiential and digital agency focused on disruptive, yet curiosity-inspiring moments that consumers actively want to be a part of. AMG pioneered and continues to innovate at the intersection of experiential and digital consumer-brand engagement. In doing so, AMG has become the definitive voice in experiential play theory, ensuring consumers have longer, deeper and more substantive relationships with brands. Visit www.actionmarketing.com for more information.
About Beringer Capital
Beringer Capital is a private equity firm based in Toronto, Canada, that focuses on the marketing services, specialty media and advertising industries in North America. To learn more, visit www.beringercapital.com.