Noveko Now Serves the Residential Market
Noveko® Filters Sold by Groupe BMR Dealers
MONTREAL, April 19, 2012 /CNW Telbec/ - Noveko International Inc. (TSX: EKO) (the "Company") is pleased to announce that its Noveko® antimicrobial air filters targeted to the residential market are now sold by the dealers of Groupe BMR, the second leading player in the Quebec renovation centres field. The filters incorporating Noveko's patented air filtration technologies thus mark their official breakthrough in the retail market.
"We are particularly pleased to complete another milestone in the commercialization of our filtration solutions for the real estate market. By partnering with Groupe BMR, we gain access to more than 180 retail points of sale in Canada and position ourselves to reach an expanded client base. Whereas our filters are further penetrating the institutional and commercial markets, as attested to by the recently obtained contract with the STM, the residential market's preliminary reactions are most positive. Consumers are increasingly aware of the undeniable advantages associated with using our filters in their homes," stated Mr. Simon Labrecque, Vice-President, Filtration at Noveko.
"We are very proud to be the first banner to offer Noveko® antimicrobial filters. Our agreement with Noveko Filtration allows us to provide our customers with an innovative, more diversified and targeted product selection meeting their growing needs. The dealers' enthusiasm with regard to these filters was obvious when they were launched at the recently held BMR Warehouse Event. Several orders have been placed and we expect buyers' interest in them to grow," indicated Mr. Pierre Bouchard, Senior Manager, Hardware Purchases at Groupe BMR.
In opting for a Noveko® filter, consumers reduce their purchasing costs thanks to the filter's long life and avoid the many inconveniences associated with the replacement of disposable filters. In fact, a Noveko® filter lasts more than three years under normal operating conditions, whereas conventional disposable filters must generally be replaced every three months. Furthermore, thanks to the filter's unique design, the heating system consumes less electric power. Consumers therefore make a smart and economical purchase when they select a Noveko® filter. They also take a green initiative by reducing their ecological footprint as the filter is completely recyclable at the end of its life cycle.
About Groupe BMR
BMR is a group of independent dealers that operate more than 180 home renovation and hardware centres in Quebec, Ontario, the Maritime Provinces and the islands of Saint-Pierre and Miquelon. Retail sales for BMR members are estimated at over 1.3 billion dollars annually and some 5,000 people work in the bannered stores. BMR is the second leading banner in Quebec's renovation industry.
About Noveko® Filtration Solutions
The filters incorporating Noveko's patented technologies consist of multiple layers of synthetic fibres built into a rigid aluminum framework, making them perfectly leak-proof and resistant to variations in temperature and humidity. The filtering membrane entering into the manufacture of the Noveko® filters incorporates a patented three-dimensional weaving technology offering less resistance to air and thereby requiring less power from heating and ventilation systems engines. This superior filtration effectiveness enables users to achieve energy savings. Their increased durability, combined with the fact that they are cleanable and recyclable, significantly reduces the number of filters used and the costs associated with their replacement and the elimination of waste, thereby making them an ideal eco-friendly solution. It is notably the incorporation of antimicrobial agents into the filter fibres, thanks to Noveko's patented antimicrobial filtration technology, that protects the filters against deterioration due to the action of microorganisms and accounts for their cleanability and durability.
About Noveko International Inc.
Noveko International Inc. offers innovative solutions in the environmental and medical fields worldwide. Through its subsidiaries, the Company specializes in the following business segments: the development, manufacturing and marketing of derivative products from its patented antimicrobial filtration technologies, mainly air filters, surgical masks and respirators, as well as other products with antibacterial properties, notably hand sanitizers - and the development, manufacturing and marketing of medical equipment, including portable real-time ultrasound scanners for use in human and veterinary medicine.
Certain statements set forth in this press release constitute
forward-looking statements. In some cases, these statements are
identified by the use of terms such as "may", "could", "might",
"intend", "should", "expect", "project", "plan", "believe", "estimate"
or other comparable variants. These statements are based on the
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by management and on the expectations of management, acting in good
faith, regarding future events, including those relating to economic
conditions, fluctuations in exchange rates and operating expenses, and
the absence of unusual events entailing supplementary expenditures.
Although management considers these assumptions and expectations
reasonable based on the information available at the time they are
written, they could prove inaccurate. Forward-looking statements are
also subject, by their very nature, to known and unknown risks and
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labour relations, credit, key officers, supply and product liability.
The actual results of Noveko International Inc. could differ materially
from those indicated or underlying these forward-looking statements.
The reader is therefore recommended not to unduly rely on these
forward-looking statements. Forward-looking statements do not reflect
the potential impact of special items, any business combination or any
other transaction that may be announced or occur subsequent to the date
hereof. Unless otherwise required under securities laws, the Company
does not intend and undertakes no obligation to update or revise the
forward-looking statements to reflect new information, new events or
Chantal Vennat, Director,
Investor Relations and Corporate Communications
Noveko International Inc.
Tel: (514) 875-0606