Second Cup® and Free The Children Team Up to Brew Positive Social Change

TORONTO, April 18, 2012 /CNW/ - There's even more love in every cup, as two leading Canadian-born organizations, Second Cup and Free The Children, announce a long term partnership to connect, engage and provide a space for Canadians to create positive change, domestically and internationally.

The announcement was made yesterday, April 17, 2012, at Second Cup's Franchise Partner Convention in Henderson, Nevada. Co-founder of Free The Children, Marc Kielburger, addressed more than 225 franchise partners on the new partnership.

"Our team at Free The Children is honored to have the dedicated support of Second Cup and excited to see this partnership come to life across Canada," said Kielburger. "Second Cup's passion and care towards making our local communities and the world a better place is truly inspiring and we can't wait to bring this message to life at Second Cup locations across the nation."

Through this relationship, Second Cup will offer a place for individuals to connect, meet, and become actively involved with Free The Children. The organization is an international charity and educational partner, committed to empowering youth domestically, through stadium events such as We Day, and internationally, through its long term sustainable development model.

"We are delighted to partner with Free The Children, working and supporting them on their local and global initiatives," says Stacey Mowbray, President and CEO of Second Cup.  "Having an active role in our café communities is essential to the Second Cup brand. Partnering with a genuine and caring group that has such a great impact on so many people both locally and globally, we know that not only will our more than 4,000 employees be proud to be a part this movement, so too will our valued guests."

Free The Children provides the tools, resources and guidance to help individuals take action on the issues they are passionate about both at home and abroad. With more than 360 cafés across Canada, Second Cup will provide a foundation for individuals to connect, engage and inspire, further supporting this social movement.

This long term partnership will enable more than 4,000 Second Cup employees to participate in a tangible movement to make the world a better place.  Over the coming months, Second Cup will be rolling out a number of different initiatives supporting Free The Children's domestic and international programs with opportunities for employee and guest engagement. Look for this partnership to come alive in Second Cup cafés across the country and on Facebook, with inspiring and engaging activations and initiatives, providing an enhanced experience to patrons year round.

About Second Cup

Founded in 1975, Second Cup® is Canada's largest specialty coffee franchise operating more than 360 cafés across the country.  All 4,000 Second Cup® associates are trained Trusted Coffee Experts who handcraft over 1,000,000 coffee and tea beverages every week, and are committed to ensuring "there is a little love in every cup."  For more information, please visit www.secondcup.com or find us on Facebook and Twitter.

About Free The Children

Free The Children is the world's largest network of children helping children through education, with more than one million youth involved in our innovative education and development programs in 45 countries. Founded in 1995 by international child rights activist Craig Kielburger, we are a charity and educational partner that believes in a world where all young people are free to achieve their fullest potential as agents of change. Our domestic programs educate, engage and empower hundreds of thousands of youth in North America, the UK and around the world. Our international projects have brought over 650 schools and school rooms to youth and provided clean water, health care and sanitation to one million people around the world.

Free The Children has a proven track record of success. The organization has received the World's Children's Prize for the Rights of the Child (also known as the Children's Nobel Prize), the Human Rights Award from the World Association of Non-Governmental Organizations, and has formed successful partnerships with leading school boards and Oprah's Angel Network. For additional information, please visit www.freethechildren.com.

For further information:

Natasha Mackow
Director of Marketing, The Second Cup Ltd. 
905-362-1818 ext. 1557
nmackow@secondcup.com

Tamara Kaftalovich
PR Director, Free The Children
416-925-5894 ext. 805
tamara@freethechildren.com