Michelob ULTRA Now Available in Canada

Michelob ULTRA - an exceptionally smooth tasting light lager - is now available in Canada. (CNW Group/LABATT BREWING COMPANY LIMITED)

A Light Lager with Exceptionally Smooth Taste, Michelob ULTRA has 2.6 g carbs and 95 calories

TORONTO, April 4, 2012 /CNW/ - Michelob ULTRA has officially made its way north and is now available in Canada. With 2.6 g carbs and 95 calories, Michelob ULTRA has been popular amongst the active lifestyle community in the U.S. since 2002. Light beer is one of the fastest growing beer segments in Canada and Michelob Ultra is poised to elevate this segment by providing beer fans a great tasting new alternative.

"Michelob ULTRA is the first Michelob product we've brought to Canada and we are confident that it will quickly become a favourite. We know that healthy, active Canadians are looking for a beer that complements their lifestyle and Michelob ULTRA is the perfect fit," said Arielle Loeb, marketing director for Michelob ULTRA. "When looking to enjoy a cold beer at the golf course, after a workout or post-run, Michelob ULTRA's exceptionally smooth taste is the ideal beer for those minding their calorie and carb count."

Light golden in colour with subtle notes of citrus aroma, Michelob ULTRA has a smooth, refreshing body and finish. It's a perfectly balanced lager that pairs well with lighter fare including lean fish, poached shrimp and grilled, poached or roasted chicken.

Michelob ULTRA is available in 12-and-24-pack sleek cans, 12-and-24-bottle packs and 473 mL cans at beer and liquor retailers across Canada. Full distribution of Michelob ULTRA will be in market by April 30.

About Michelob ULTRA
One year after its U.S. launch in 2002, Michelob ULTRA became the fastest-growing new brand in the industry and was a hit among adult consumers living a healthy, active lifestyle. Michelob ULTRA is brewed using the finest barley malt, grains and hops to produce a smooth, refreshing taste.

Image with caption: "Michelob ULTRA - an exceptionally smooth tasting light lager - is now available in Canada. (CNW Group/LABATT BREWING COMPANY LIMITED)". Image available at: http://photos.newswire.ca/images/download/20120404_C3390_PHOTO_EN_11974.jpg

For further information:

Briar Wells
416-361-5247
briar.wells@labatt.com