Coors Light adds a new twist to its refreshing taste
Now available: Coors Light Iced T, a light beer with a blend of natural tea and lemon flavours
TORONTO, April 2, 2012 /CNW/ - Today marks the heavily anticipated official launch of Coors Light Iced T, which was first announced in New York on March 6. This new arrival serves up a flavoured variation of Canada's favourite light beer, now with the classic taste of iced tea and natural lemon.
After water, tea and beer are the second and third most consumed beverages globally. Ready-to-drink tea is a major grocery trend with more than 1,500 new products introduced in North America since 2000. Coors Light Iced T adds a new twist to the trend through its unique combination of flavours.
"Coors Light Iced T delivers a lightly bodied, refreshing beer," says Steve Stradiotto, Brewmaster at Coors Light. "Our approach was to compliment the sweet maltiness of Coors Light with lemon and tea ingredients, giving it a light and lively finish. The result was a refreshing combination of flavours that you have to experience for yourself."
Coors Light Iced T is brewed in the same way as Coors Light with premium two row malted barley, Coors' very own lager yeast and choice hops. The iced tea flavour comes from a blend of tea botanicals and natural lemon which are added during the filtration process.
"Coors Light Iced T is the first ever line extension for Coors Light and a testament to the brand's focus on bringing refreshment to Canadian beer drinkers ," says Jenn Davidson, Vice President, Marketing, Coors Light. "Since Coors Light owns refreshment in the beer category and iced tea owns it in the beverage category, it made perfect sense to marry the two tastes. Coors Light Iced T was brewed to deliver the classic, refreshing iced tea taste people are accustomed to."
Coors Light Iced T has been created for Canadians. It is brewed and sold in Canada exclusively at this time. It will be available in 6 and 12-bottle packs and in 12-packs of 355mL sleek cans at beer and liquor stores across Canada starting April 2, 2012 with full national distribution by early May 2012.
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across the Americas, Europe and Asia.
It operates in Canada through Molson Coors Canada, in the U.S. through Miller Coors, and in the U.K. and Ireland through Molson Coors (UK & Ireland). For more information on Molson Coors Brewing Company and our portfolio of brands, visit the company's website, www.molsoncoors.com.
Image with caption: "Now available: Coors Light Iced T, a light beer with a blend of natural tea and lemon flavours (CNW Group/Molson Coors Canada)". Image available at: http://photos.newswire.ca/images/download/20120402_C2143_PHOTO_EN_11830.jpg
PDF with caption: "Coors Light Iced T Fact Sheet". PDF available at: http://stream1.newswire.ca/media/2012/04/02/20120402_C2143_DOC_EN_11820.pdfFor further information: