Rich's Announces Acquisition of Dorgel Ltd.

BUFFALO, N.Y., March 26, 2012 /CNW/ - Rich Products of Canada, Ltd., has acquired Dorgel Ltd. & Elistan Foods, a leading manufacturer and marketer of frozen desserts and ice cream cakes sold across Canada.

The acquisition includes all aspects of Dorgel's and Elistan's business, including its entire product portfolio, manufacturing operations, research and development capabilities.

"We have first-hand knowledge of Dorgel's and Elistan's capabilities," said Aldo Belvedere, President, Canada Division, Rich Products Corporation. "We're confident that their products will superbly complement our existing line. Their excellent reputation and established distribution network will pave the way for Rich's growth in Canada's frozen dessert category."

Dorgel and Elistan sell an expansive line of Dorgel-branded frozen desserts to top retailers across Canada, and have been innovating for more than 20 years.

"We're thrilled about the acquisition," said Belvedere. "It marks an important entry for Rich's into the branded retail marketplace in Canada. In addition, the frozen dessert manufacturing capability in Canada positions us to meet the growing demand for ice cream and frozen desserts in this important market."

Effective immediately, all 47 of Dorgel's and Elistan's Woodbridge, Ontario-based associates will join the Rich Products of Canada family. Owner Nick Lucchese joins Rich's as Vice President, Business Development; and Eric Cannataro, co-owner, joins Rich's as Plant Manager.

"Current Dorgel customers will not experience significant changes to their current business interactions or sales relationships," continued Belvedere. "We anticipate a seamless transition."

About Rich's:

The founder of the non-dairy segment of the frozen-food industry, Rich Products Corporation is a leading supplier and solutions provider to the foodservice, in-store bakery and retail marketplaces. Since 1945, Rich's has been committed to developing food solutions that raise the bar on quality, convenience and efficiency for its customers. Rich's posts annual sales exceeding $2.9 billion, employs more than 8,000 people worldwide, with more than 50 locations spanning six continents. Rich's began reaching outside the United States in the 1980's and today produces more than 2,000 products sold across 100 countries. The company's strong international presence is characterized by a variety of innovative products that satisfy unique local tastes and are specifically customized for each region. Rich's is the world leader in non-dairy toppings, icings and other emulsions.

Additional company information can also be found online (http://www.richs.com/), on Facebook (Rich Products) and via Twitter (@richsnews).

SOURCE Rich Products Corporation

For further information:

Lynne McFarland, Director, Corporate Communications, Rich Products Corporation, +1-716-878-8374, lmcfarland@rich.com

http://www.richs.com