Largest Oreo Cookie in Canada Unveiled at the Oreo 100th Birthday Party in Toronto

Video: OREO celebrates its 100th Birthday today. Fans joined in the "twist, lick and dunk" birthday party at the Toronto Eaton Centre and enjoyed OREO cookies and milk. A giant OREO cookie replica was unwrapped and all were entertained by Comedian Colin Mochrie and Juno-nominated artist Jully Black. To find out how to join the year-long celebration, please visit www.Oreo100.ca.

This afternoon at the Toronto Eaton Centre, a 15 foot tall OREO cookie replica was unveiled to mark the OREO 100th Birthday. For more information on the year-long celebration, visit www.Oreo100.ca. (CNW Group/Kraft Canada Inc.)

Happy 100th Birthday OREO! Comedian Colin Mochrie and Juno-nominated artist Jully Black share an OREO and milk moment with thousands of OREO fans at the OREO 100th Birthday party at Toronto Eaton Centre. To share your own special OREO moment, visit www.Oreo100.ca. (CNW Group/Kraft Canada Inc.)

Canadian Birthday Party just one of the Oh-Oh-Oreo Special Events being Held Around the World

TORONTO, March 6, 2012 /CNW/ - Happy Birthday Oreo!  Today - Tuesday, March 6, 2012 - Oreo cookies turn 100!  Canadian Oreo lovers came out to celebrate at a public birthday party in the Toronto Eaton Centre where a giant, 15' Oreo cookie replica was unveiled.  Comedian Colin Mochrie hosted the fun-filled event and 2012 Juno-nominated artist, Jully Black, led thousands of fans in singing "Happy Birthday" to Oreo.  This Canadian party joins more than 150 events taking place around the world to celebrate the kid inside everyone.  Check out the Oreo Facebook page for video and photos from the global celebrations.

At the Toronto party, a giant birthday gift was "unwrapped" to reveal the one-of-a-kind, larger-than-life Oreo.  Everyone enjoyed milk and Oreo cookies at the Natrel Fine-filtered Milk Bar, and hundreds of Oreo Birthday Cupcakes were handed out to the crowd.  "Whether you're 8 or 80, Oreo has the power to connect people through shared moments and shared memories," says Emmanuelle Voirin, Senior Brand Manager, Oreo.  "We thank everyone who came out to 'twist, lick and dunk' with us today and we encourage all Canadians to join the party all year long."

A Year of Fun
The March 6th party kicks off a year-long celebration coast-to-coast. Oreo fans can pick up a bag of limited-edition, NEW Birthday Cake Oreo cookies which deliver a party in every bite thanks to colourful sprinkles and birthday cake flavoured crème; try making one of the new Oreo recipes found at www.kraftcanada.com which have been created specifically for the celebration; and participate in the summer-long Oreo "Share a Moment" Tour across Canada.  Check out www.Oreo100.ca for a schedule of events and all the fun details.

Since the first Oreo cookie was sold in Hoboken, N.J., this unbeatable biscuit has captured the hearts of fans in more than 100 countries.  It has grown to become the world's top-selling cookie, and has attracted about 25 million Facebook fans globally, including close to one million in Canada.  Annual international sales of Oreo have now reached $2 billion, and every year the Kraft bakery in Montreal makes more than 1 billion cookies for Canadians to enjoy.

Join the Global Celebration

Oreo is inviting fans to share how they're celebrating the kid inside by posting a photo, story or video to the Oreo Moments Gallery at www.Oreo100.ca or through the Oreo Facebook page.  The "Million Moments Meter" will track submissions, one heartwarming moment at a time.  Throughout the year, Oreo Facebook fans will also have the chance to be featured for the brand's "Birthday of the Day."

"In today's hectic world, people have more responsibilities and pressures than ever before," said John Ghingo, Senior Director for Oreo Global. "Despite this, the simple act of enjoying an Oreo cookie and glass of milk continues to speak to a universal, human truth: inside all of us, whether grown-up or still growing, there's a kid that deserves to be set free every once in a while."

About Kraft Foods

Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident - generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

Video with caption: "Video: OREO celebrates its 100th Birthday today. Fans joined in the "twist, lick and dunk" birthday party at the Toronto Eaton Centre and enjoyed OREO cookies and milk. A giant OREO cookie replica was unwrapped and all were entertained by Comedian Colin Mochrie and Juno-nominated artist Jully Black. To find out how to join the year-long celebration, please visit www.Oreo100.ca. ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120306_C2304_VIDEO_EN_10851.mp4&posterurl=http://photos.newswire.ca/images/20120306_C2304_PHOTO_EN_10851.jpg&clientName=Kraft%20Canada%20Inc%2E&caption=Video%3A%20OREO%20celebrates%20its%20100th%20Birthday%20today%2E%20Fans%20joined%20in%20the%20%22twist%2C%20lick%20and%20dunk%22%20birthday%20party%20at%20the%20Toronto%20Eaton%20Centre%20and%20enjoyed%20OREO%20cookies%20and%20milk%2E%20%20A%20giant%20OREO%20cookie%20replica%20was%20unwrapped%20and%20all%20were%20entertained%20by%20Comedian%20Colin%20Mochrie%20and%20Juno%2Dnominated%20artist%20Jully%20Black%2E%20To%20find%20out%20how%20to%20join%20the%20year%2Dlong%20celebration%2C%20please%20visit%20www%2EOreo100%2Eca%2E%20%0D%0A&title=Oreo%20celebrates%20its%20100th%20Birthday%20today%2E&headline=Largest%20Oreo%20Cookie%20in%20Canada%20Unveiled%20at%20the%20Oreo%20100th%20Birthday%20Party%20in%20Toronto

Image with caption: "This afternoon at the Toronto Eaton Centre, a 15 foot tall OREO cookie replica was unveiled to mark the OREO 100th Birthday. For more information on the year-long celebration, visit www.Oreo100.ca. (CNW Group/Kraft Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120306_C2304_PHOTO_EN_10849.jpg

Image with caption: "Happy 100th Birthday OREO! Comedian Colin Mochrie and Juno-nominated artist Jully Black share an OREO and milk moment with thousands of OREO fans at the OREO 100th Birthday party at Toronto Eaton Centre. To share your own special OREO moment, visit www.Oreo100.ca. (CNW Group/Kraft Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120306_C2304_PHOTO_EN_10850.jpg


For further information:

David Weinstein
Strategic Objectives
Tel:  (416) 366-7735 ext. 231
Email:  davidw@strategicobjectives.com

Stephanie Minna-Cass
Kraft Canada
Tel:  (416) 441-5249
Email:  stephanie.cass@kraftfoods.com