Arts & Crafts Retailer Michaels to Open 7 Stores in Québec in the Fall 2012

Model of the Michaels stores opening in Quebec. (CNW Group/Michaels)

Largest Arts & Crafts Retailer to Bring in its Vast Assortment of Merchandise to Quebecers

MONTREAL, Feb. 16, 2012 /CNW Telbec/ - Michaels, North America's largest arts and crafts specialty retailer, announces its expansion into Québec in 2012 with the opening of 7 stores, mainly in the greater Montréal area. The retailer, Michaels, tout pour vos projets créatifs, will be offering Quebecers all the product categories for their creative projects: arts, crafts, custom framing, floral, wall decor, and seasonal merchandise to satisfy their hobby and do-it-yourself needs.

Currently operating 88 stores in Canada, Michaels is ready to enter the Québec market: "We are so excited to be opening our first stores in Québec" said John Menzer, Chief Executive Officer of Michaels, who was in Québec last Friday. "We are very committed to the Québec market. We are convinced that it offers a great potential and we are looking forward to celebrating creativity with Quebecers of all ages, including students, teens, teachers, and adults. People from Québec are known to be immensely creative. We are proud to offer them, in a few months, our unprecedented assortment of arts and crafts products to bring their creative projects to life."

Michaels expects to create up to 600 jobs in Québec and is enthusiastic about the Québec workforce. "We will begin hiring and training our future employees, who are passionate about arts and crafts and retail services" said Guy Boisvert, Regional Director of Michaels for Eastern Canada. "We put all our efforts in offering the full Michaels experience to our customers: not only a great variety of products in every category but also a friendly, passionate, and helpful staff."

"Michaels recognizes the uniqueness of the Québec market. It is our intention to exceed expectations on every level" said Tom Making, President of Michaels Canada. "We understand we have to adapt our approach, not only commercially, but also, culturally. Our in-store experience, our branding, and our marketing will reflect that."

About Michaels
Irving, Texas-based Michaels Stores, Inc. is North America's largest specialty retailer of arts, crafts, custom framing, floral, wall decor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator. The company currently owns and operates more than 1,060 Michaels stores in 49 states and Canada, and 136 Aaron Brothers stores. For more information on Michaels visit www.michaels.com.

Image with caption: "Model of the Michaels stores opening in Quebec. (CNW Group/Michaels)". Image available at: http://photos.newswire.ca/images/download/20120216_C4954_PHOTO_EN_10200.jpg

For further information:

Jean-Benoît Houde, CASACOM, 514-286-2145 ext. 224