Staples Canada makes home office organization easy with debut of exclusive Martha Stewart Home Office(TM) with Avery(TM) product line, in stores today
Martha Stewart demonstrates organizational solutions with Demos Parneros, president U.S. retail, Staples, during the launch of the Martha Stewart Home Office with Avery product line sold exclusively at Staples, Tuesday, Feb. 7, 2012, in New York. (CNW Group/Staples Canada)
TORONTO, Feb. 7, 2012 /CNW/ - Staples®, Inc. (NASDAQ: SPLS), the world's largest office products company, today debuted the Martha Stewart Home Office™ with Avery™ product line created by the Martha Stewart Living Omnimedia, Inc. (NYSE:MSO) and the Office and Consumer Products Group of Avery Dennison Corporation (NYSE:AVY). The line is sold exclusively at the over 330 Staples Canada locations and online at www.Staples.ca/MarthaStewart.
The line is sold exclusively at Staples and is now available at Staples stores across the U.S. and Canada and on www.Staples.ca. The unique offering combines Martha Stewart's creative eye and thoughtful attention to detail, Avery Dennison's expertise in innovation and quality, and Staples' expertise in office solutions. The result makes it easy for consumers to organize their home, office and family.
Martha Stewart, founder of Martha Stewart Living Omnimedia, said: "I am very happy to launch this new collection with Avery Dennison and Staples. Developing this line has been a wonderful opportunity to focus on what busy, modern households and home-based entrepreneurs really want and need in a home office organization system. I'm pleased to offer a full range of well-designed products that are as beautiful as they are functional to inspire consumers and help them to organize their projects while also coordinating and enhancing their home office environment."
"We are excited to bring this exclusive Martha Stewart product line to our Canadian customers", said Steve Matyas, president, Staples Canada. "It is a well-known fact that from work life to family priorities, the pace of life for Canadians keeps speeding up, making home organization more important than ever. As Canada's go-to destination for home office solutions, Staples Canada is proud to partner with Martha Stewart and Avery Dennison to offer Canadians products that can make any work space both functional and beautiful."
"The Martha Stewart Home Office™ with Avery™ brand brings an exciting line of solutions to the home, family and office that really delivers on our vision of bringing the quality and functionality of the Avery brand together with the style and fashion expertise of the Martha Stewart design team," said Tim Bond, Group Vice President, Avery Dennison Office and Consumer Products Group. "We are excited to partner with Martha Stewart and Staples to offer consumers products that are not only stylish, but that represent the innovation that is synonymous with the Avery name."
The compelling new array of everyday products boasts nearly 200 items across multiple categories with retail prices ranging from $1.99-$16.99 and offering organizational solutions that include:
- Stack+Fit™ Desk Organization: every piece in this beautiful, full line of modular trays, boxes, organizers and small item holders, is designed to fit with the rest, whether stacked or side by side, to create a custom desk organization system. Category prices range from $3.49-16.99.
- Journals: a collection of beautiful journals and notebooks help organize all projects and interests and includes unique entertaining or journaling tips from Martha Stewart. Category retail prices range from $7.99 - $15.99.
- Accordion Files: use durable, beautiful accordion files that expand and stand freely, great for organizing financial information throughout the year for easy filing at tax time. Category retail prices range from $6.99-$15.99.
- Portable Filing: vertical file folders, designed for Stack+Fit™ magazine files, make for a stylish, efficient, and movable office. Category retail prices range from $2.99-$11.99.
- Pantry Organization: store coupons, recipe cards, family schedules, and take-out menus in adhesive pantry poly pockets to help remove clutter from the kitchen countertops. Category retail prices range from $5.99-$6.99.
- Meal Planning System: avoid dinnertime chaos with durable and versatile kitchen organization products, such as dry erase weekly planners, innovative removable kitchen labels and chalkboard labels. Category retail prices range from $3.99-$10.99.
- Planning Binders: customize binders with versatile accessories such as project planning filler paper, dividers, sheet protectors, and zipper pouches to plan home projects or to keep track of family schedules. Category retail prices range from $2.99-$12.99.
Just over 1.8 million Canadians work from home according to a 2010 study by Statistics Canada, with an even split between the self-employed and those paid by companies. (Working from Home: An Update, Statistics Canada 2010) In addition to this, women entrepreneurs are one of the fastest growing segments of the Canadian economy, with self-employed women more likely to work from home as opposed to men. (2001 Census of Canada)
B-roll footage is available at http://progressive.playstream.com/newscanada/progressive/nc5114.mpg
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company's print and digital businesses and is comprised of four magazines, including MSLO's flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on the Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, Martha Stewart Pets at PetSmart, and Martha Stewart Home Office™ with Avery™ at Staples. In December 2011, the Company entered into a strategic alliance with J.C. Penney Company, Inc., which includes a merchandising agreement to build distinct Martha Stewart stores in jcpenney department stores, and to jointly develop an e-commerce site, both of which are expected to launch in 2013. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
About Staples Canada
Staples, Canada's largest office products company is committed to providing Canadians with a wide choice of office services and products. Serving all types of business—from the small home office to large enterprise—Staples makes it easy for customers to operate their offices efficiently and affordably by offering an extensive selection of office supplies, technology, electronics and office furniture as well as business services, including computer repair and maintenance, and copy and print services. Operating as Bureau en GrosMC in the province of Quebec and Staples® Canada in all other provinces, the company employs over 15,000 associates at 320+ stores and at their head office in Richmond Hill, Ontario. Ranked as one of Canada's top five Canadian companies in Marketing Magazine's Marketing/Leger 2010 Corporate Reputation Survey, Staples/Bureau en Gros is dedicated to offering customers the highest level of service, whether they choose to shop in-store, by catalogue or online. Staples Canada/Bureau en Gros is also invested in a number of corporate giving programs that actively support environmental, educational and entrepreneurial initiatives in Canadian communities from coast to coast. Visit http://www.staples.ca for more information, and follow us on Facebook at http://www.Facebook.com/StaplesCanada and on Twitter at www.Twitter.com/StaplesCanada
About Avery Dennison Office and Consumer Products
Avery Dennison Office and Consumer Products (www.avery.com) markets products under the well-known Avery® brand name and is one of the world's leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Office and Consumer Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery-brand products, consumers can visit the Avery Dennison Worldwide Office Products website at www.avery.com or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379).
Image with caption: "Martha Stewart demonstrates organizational solutions with Demos Parneros, president U.S. retail, Staples, during the launch of the Martha Stewart Home Office with Avery product line sold exclusively at Staples, Tuesday, Feb. 7, 2012, in New York. (CNW Group/Staples Canada)". Image available at: http://photos.newswire.ca/images/download/20120207_C2212_PHOTO_EN_9787.jpg
Image with caption: "Staples Canada introduces the exclusive Staples Martha Stewart Home Office with Avery product line. Available now across Canada at Staples stores and on Staples.ca/MarthaStewart (CNW Group/Staples Canada)". Image available at: http://photos.newswire.ca/images/download/20120207_C2212_PHOTO_EN_9789.jpg
For further information:
Staples Canada: Alessandra Saccal-Tremblay, 905-737-1147 x 2363
Monika Rola, 416-968-7311 x 240