Forget celebrity gossip and working out: Canadians want to get busy between the sheets

K-Y® Brand Intimacy Experiment™ helps Canadian couples ramp up their romps!

TORONTO, Feb. 6, 2012 /CNW/ - Valentine's Day is quickly approaching, and for many couples, that will mean turning to the stand-by romantic staples: chocolate, candy, or maybe a card. Boring? Turns out, many Canadians would certainly choose 'naughty' over 'nice' and rather get busy between the sheets!

In fact, the latest K-Y® Brand Intimacy Report conducted by Vision Critical on behalf of K-Y® Brand found that most Canadians would choose having sex with their partners over catching up on entertainment gossip (88 per cent), playing video games (84 per cent), working out (76 per cent), or having a night out with friends (64 per cent).  So what's the problem? While 45 per cent of Canadians report having sex at least once a week, there can be some major mood killers that get in the way.i

"With stress and fatigue from work, day-to-day life can definitely dampen the intimacy in a relationship," says Dr. Teesha Morgan, relationship expert and registered sex therapist. "Oftentimes couples find they're just going through the motions, and they're not taking the time to think about what would make their partners really happy. The good news is that there are lots of ways to reignite the flame and bring more excitement, intimacy, and adventure into your relationship."

And the majority of Canadians agree: 64 per cent wish their partners would be more proactive in spicing up their relationships - everything from wanting more vacations together (61 per cent), to more date nights (50 per cent) to simply trying new things (47 per cent).ii

"In long-term relationships, it's easy for day-to-day interactions to become routine and repetitive, but it's important to find new and creative ways to stimulate your partner both emotionally and physically," says Dr. Morgan. "Making time for both is the key to connecting with your partner and keeping things exciting in the bedroom and out on Valentine's Day and beyond."

MORE FLIRTATIOUS FINDINGS

The K-Y® Brand Intimacy Report revealed some pretty surprising results on the state of intimacy in Canadian couples. While over half of Canadians in long-term relationships (51 per cent) feel that they are very honest and open with their partners when it comes to discussing their sexual fantasies and desires, the same proportion believe that their partners feel embarrassed to share theirs.iii Additional findings include:

  • Half of Canadians (50 per cent) wish their partners would put more thought into planning for special occasions, with Valentine's Day being in the top four celebrated holidays by Canadian couples after birthdays (88 per cent), Christmas (86 per cent) and anniversaries (85 per cent);
  • The nightstand is the place where Canadians tend to keep their intimacy enhancement products, such as lube or massage oil - as opposing to more discreet places, such as their closets or dressers;
  • Over half of Canadians (55 per cent) report having sex less often than once a week with their partners. And Canadians do want to ramp up their romps, with 42 per cent stating they want to have sex more often!

LEARNING TO LIGHT THAT FLAME… AGAIN!

Inspiration can come from anywhere - and the good news is, Canadians don't need to look far. While winter weather gets colder outside, Dr. Morgan and K-Y® Brand are here to help Canadians keep things hot inside.

Throughout 2012, Dr. Morgan will be answering couples' hottest sex and intimacy questions as part of the K-Y® Brand Intimacy Booth at www.Facebook.com/IntimacyExperiment.  All questions can be submitted anonymously, and select answers will be posted in video responses and shared with the community where couples can learn, listen, and share.  To make 2012 the steamiest year in Canada yet, K-Y® Brand will also be offering product giveaways, coupons and exciting contests for couples in the coming months.

About the K-Y® Brand Intimacy Report Survey
The K-Y® Brand Intimacy Report survey was conducted in December 2011 by Vision Critical on behalf of K-Y® Brand among English-speaking Canadians age 25 years and older that have been in a long-term relationship for three or more years. The total sample size for this study is 1,000, with a margin of error of +/- 3.1% 19 times out of 20.

About K-Y® Brand                                                                                                                                                      
Trusted for a reason, K-Y® Brand is the number one selling personal lubricantiv and doctor recommended brand in Canada.v K-Y® Brand offers a wide variety of personal lubricant options to help consumers put fun and intimacy back where they belong - together. The latest product line couples can have fun exploring is the new K-Y® Brand TOUCH™ 2-in-1 WARMING™ Oil and Personal Lubricant.

For more information on the full range of K-Y® Brand products, visit www.k-y.ca.

_______________________________________________________

i K-Y® Brand Intimacy Report Survey. Conducted by Vision Critical in December 2011.

ii K-Y® Brand Intimacy Report Survey. Conducted by Vision Critical in December 2011.

iii K-Y® Brand Intimacy Report Survey. Conducted by Vision Critical in December 2011.

iv AC Nielsen, L52wks 2011.

v 2008 Physicians Counselling & Recommendations survey.


For further information:

or to book an interview, please contact: 

Anya Kravets
Anya.kravets@edelman.com
416.849.1549