Media alert - Steel Space's high-end Installations to be on display at Interior Design Show - Canada's Largest Contemporary design fair
TORONTO, Jan. 25, 2012 /CNW Telbec/ -
| What: | On Friday, January 27 to Sunday, January 29, two of Steel Space Productions' innovative, high-end design containers will be installed at Toronto's Interior Design Show (IDS 12) - Canada's largest contemporary design fair. Working with Viking Appliances and National Bank, Steel Space transformed shipping containers into a design-savvy kitchen - Viking Kitchen, and a sophisticated mobile lounge - the National Bank Hub! |
| Both innovative Steel Space designed booths will be at IDS 12 for the duration of this international design show. | |
| Additionally, the Viking Kitchen booth will host private cocktail parties on the roof of their installation each evening from 7 PM to 11 PM, starting Friday, January 27. | |
| Media reservations are required as places are extremely limited. | |
| Who: | Steel Space Productions |
| In conjunction with Viking Appliances and National Bank | |
| When/Where: | Viking Kitchen > Booth #626 |
| National Bank Hub > Booth #2344 | |
| Interior Design Show 2012 exhibit hours | |
| Friday, January 27: 9 AM - 7 PM (trade + media preview) | |
| Saturday, January 28: 10 AM - 7 PM | |
| Sunday, January 29: 10 AM - 6 PM | |
| Metro Toronto Convention Centre (MTCC) | |
| North Building, 255 Front Street West, Toronto, ON | |
NOTES TO MEDIA
Photo/Interview opportunities with Mr. Pierre-Mathieu Roy President and Founder, Steel Space
Productions, booth photos, and more information is available by
contacting Vitaly Gurevich directly at 416.591.5461 or vitaly@zenergycom.com
RSVP for Viking Appliances private cocktail by contacting Vitaly Gurevich directly at 416.591.5461 or vitaly@zenergycom.com
ABOUT STEEL SPACE
Founded in 2009 by marketing virtuoso Pierre-Mathieu Roy, Steel Space
Productions combines technology, architecture and design in a manner
that allows clients to take their promotional strategies to a whole new
level of experiential marketing. Geared toward revolutionizing the
event and retail industries, Steel Space Productions is a company that
gives shipping containers a second life by transforming them into boxes
gifted with the intelligence to convey unique brand experiences. Bell,
Nestlé, Nintendo, Playstation, Orangina, DKNY, L'Oréal, Wrigley, SONY,
KIA and RIM are just a few of the many campaigns Steel Space
Productions has launched in its first few years.
Vitaly Gurevich
Media Relations Coordinator
Zenergy Communications
416.591.5461
vitaly@zenergycom.com