New Year's Day dip into chilly Lake Ontario for Habitat for Humanity Toronto
Dippers at the 7th Annual Polar Bear Dip hope to raise $40,000 to build affordable housing for low-income families
TORONTO, Dec. 28, 2011 /CNW/ - Habitat for Humanity Toronto and the Toronto Polar Bear Club will ring in the New Year with a splash at the 7th Annual Polar Bear Dip. More than 400 Torontonians will brave the chilly waters of Lake Ontario at Sunnyside Park on Sunday January 1st 2012 and dip to raise funds for Habitat Toronto.
Neil Hetherington, regular participant and CEO of Habitat for Humanity Toronto says, "The Annual Polar Bear Dip is an exhilarating way to start the New Year. By participating, these dippers help make a tremendous difference in the lives of families living in need."
Since 2006, individuals and corporate sponsors have raised over $88 000 for Habitat for Humanity Toronto. This year's participants hope to raise $40 000. The money raised will support the building of affordable housing for low-income families living in Toronto.
A lone bagpiper will lead the brave dippers to the water. Following the dip, live bands will welcome dippers back on shore for the presentation of prizes to the top fundraisers.
Join Habitat for Humanity Toronto and the Toronto Polar Bear Club as
they take the plunge into Lake Ontario to wash away sub-standard living
conditions.
| When: | Sunday January 1st, 2012, noon (registration opens at 11:15am) |
|
Where: |
Sunnyside Beach 1755 Lake Shore Boulevard West Toronto, Ontario |
About Habitat for Humanity Toronto:
Established in 1988, Habitat for Humanity Toronto is a non-profit,
non-denominational Christian housing organization. We welcome all
people without discrimination to join us as we build simple, decent,
affordable homes in partnership with low-income families. One hundred
percent of all administrative and fundraising costs are paid for by the
operation of four Toronto ReStores. Habitat Toronto ReStores sell
quality new and gently used donated building materials. Habitat for
Humanity Toronto is proud to be ranked as one of the top 5 medium sized
builders by the 2011 Tarion Award of Excellence. Every 10 minutes,
Habitat for Humanity helps a family improve their housing situation in
more than 100 countries around the world.
For further information:
For more information or media requests, please contact:
Sophie Turner, Director of Marketing and Communications
Habitat for Humanity Toronto
T: 416-755-7353 ext. 236 C: 416-708-6481 E: sturner@torontohabitat.ca