Make it or break it? Virgin Mobile Canada reveals the top New Year's resolutions for 2012!

Virgin Mobile Canada finds out just how long Canadians can last

TORONTO, Dec. 21, 2011 /CNW/ - When it comes to New Year's resolutions, Canadians like to make 'em and break 'em! A recent survey created by Virgin Mobile Canada shows that more than half (51%) of Canadians make News Year's resolutions, but most of us (52%) can't even last more than a month before we give in to temptation.

"Whether we're trying to exercise more, eat a bit less, or stop drunk texting our exes, going cold turkey is way less fun than eating cold turkey," says Andrew Bridge, Managing Director, Virgin Mobile Canada. "Some people say that rules are made to be broken, and Canadians are a lot more adventurous than people think!"

Breaking all the rules

  • No willpower. 15% of Canadians admit breaking their resolutions by the first week and 19% can't even make it past the first 24 hours.

  • Avoiding temptation or playing it smart? 49% of Canadians don't even bother with New Year's resolutions! Albertans are the least likely to make resolutions with 56% of them avoiding the New Year's tradition altogether.

  • Must… not… break... Only one in five Canadians (19%) can last all year without breaking their pledges. We don't know who they are, but we idolize them.

Resolutions revealed - Canada's Top 5
When asked to share their resolution, the top pick was to better keep in touch with friends and family (15%) - easy to do with Virgin Mobile's unlimited talk and text plans available on the hottest phones like the new BlackBerry Bold 9790 or the hot new Galaxy Nexus™ from Google™. Some of the other top resolution picks include:

  • Quit smoking (8%)
  • Fall in love (7%)
  • Get better grades/get promoted (6%)
  • Drink less alcohol (5%)

The wildest and wackiest resolutions
We asked, you told us. From having more sex to having less, here are our favourite picks for the craziest resolutions Canadians have ever made1!

  • Be awesome. I'd say I did it.
  • Be a millionaire.
  • Do not order french fries.
  • Not have a social life.
  • Be more flirty with my guy.
       
  • Flossing.
  • Fly to Europe on an ad hoc basis.
  • Save the world.
  • Quote "A Very Potter Musical" as often as possible

"With texting, tweeting and Facebook right at our fingertips, we've never had such close contact to our friends and family to provide some moral support," says Bridge. "And, of course, our Members are never alone. If you feel your willpower slipping away, just tweet at @virginmobilecan and we'll give you the boost you need with some inspirational love or even an e-hug!"

About Virgin Mobile Canada
Virgin Mobile Canada rewards, entertains and connects like no one else, delivering the hottest phones on the hottest 4G network.  Virgin Mobile Members also get access to must-see events, global roaming and award-winning service. 91% of Members would also recommend Virgin Mobile to a friend.

The Virgin Mobile group of companies has attracted more than 15 million customers worldwide.  Virgin Mobile phones are available at more than 4,000 locations nationally including The Source, Virgin Mobile retail locations and additional retail partners. Virgin Mobile products can also be purchased online or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebook and Twitter.

About the survey
From November 7th to November 8th 2011 an online survey was conducted among 1,017 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 3%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

1 Verbatim individual answers

 

For further information:
Shannon Mitchell
shannon.mitchell@hillandknowlton.ca
416-413-4642
        Erica Faltous
erica.faltous@virginmobile.ca
416-607-8412