GMCR Canada: A new corporate identity has been created

MONTREAL, Dec. 16, 2011 /CNW Telbec/ - GMCR Canada Holding Inc. (GMCR Canada), the Canadian business unit of Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is pleased to present its corporate identity for its Canadian operations.

"We are very proud to introduce GMCR Canada today," stated Mr. Gérard Geoffrion, President of GMCR Canada. "Thanks to our brands like Keurig®, Van Houtte® and Timothy's World Coffee® that already enjoy national recognition, GMCR Canada has gained a solid foothold as a major player in Canada."

Since September 25, 2011, GMCR Canada has served as the umbrella entity for all Van Houtte® operations, the ones of Timothy's World Coffee® located in Toronto, the retail & grocery sales groups, the Away-From-Home division which serves Keurig® authorized distributors,  Van Houtte® Coffee Services,  Van Houtte® Café-Bistros and VKI Technologies®.

In Canada, GMCR Canada will market the flagship brands of Keurig®, Van Houtte®, Timothy's World Coffee®, as well as Green Mountain Coffee®, Tully's® and Café Escapes®.

With its head office and executive leadership team based in Montreal, GMCR Canada now has approximately 1700 employees on board and owns three roasting plants (two in Montreal and one in Toronto). A visual identity was also created for GMCR Canada with a logo and new graphics standards.

About GMCR Canada Holding inc.
GMCR Canada Holding Inc. (GMCR Canada), the Canadian business unit of Green Mountain Coffee Roasters, Inc., offers a wide range of premium coffees in a variety of formats. GMCR Canada also offers Keurig® Single Cup Brewers and many beverages for use in the brewer. Consumers can enjoy GMCR Canada products whether they are at home, at work, in a café-bistro and in other selling points. GMCR Canada markets flagship brands such as Keurig®, Van Houtte®, Timothy's World Coffee®, as well as Green Mountain Coffee®, Tully's® and Café Escapes® to highlight a few. For more information, visit the websites of :
Keurig® at Keurig.ca
Van Houtte® at MyMasterRoaster.com
Timothy's World Coffee® at Timothys.com

About Green Mountain Coffee Roasters, inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating at least five percent of its pre-tax profits to social and environmental projects.
GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

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For more information or an interview, please contact: 
Jade Lavallée Labossière
HKDP Communications and Public Affairs
514-395-0375, extension 224
jllabossiere@hkdp.qc.ca