Mobilicity moves into Metro

Canada's smart mobile carrier begins roll-out into Metro grocery stores across Ontario

TORONTO, Dec. 13, 2011 /CNW/ - December 13, 2011 - Mobilicity today announced a partnership with Metro Inc., continuing to make good on its pledge to bring the best value in mobile phones to a growing number of Canadians.

Mobilicity is opening nine kiosks as part of a test-pilot program at Metro stores in Toronto and Ottawa - representing the grocery leader's first foray into the wireless space.

"Metro fits perfectly into our retail distribution expansion strategy," said Mobilicity Chief Customer Officer Anthony Booth. "We look forward to growing our presence at Metro over the holidays and into the New Year as we make it easy for consumers to access the ultimate in unlimited talk, text and data plans while they shop for groceries."

Today's news reinforces Mobilicity's commitment to growing its national retail distribution, as well as its network of Mobilicity stores across the five markets in which it operates.

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's smart mobile carrier, was created to bring down the cost of wireless with unlimited talk, text and data plans, affordable North American coverage, plus popular handsets and smartphones - without locking customers into contracts or charging extra or hidden fees. Everything Mobilicity does adds up to a better wireless experience, not an expensive one. NOW THAT'S SMART.

Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors. Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups in 2010 by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

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For more information, images or interviews, please contact:

Robert Kirsic
Coordinator, Public Relations
Mobilicity
[e-mail]

Sheryl Steinberg
Director, Corporate Affairs
Mobilicity
647-70-PRESS
[e-mail]