L'Oréal Canada and UNESCO celebrate a decade in their fight against AIDS

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MONTREAL, Dec. 1, 2011 /CNW Telbec/ - Today December 1st, World AIDS Day, L'Oréal Professional Products Division and UNESCO invite you to participate in the 10th anniversary of Hairdressers Against AIDS (HAA): a global advocacy campaign in the fight against HIV/AIDS. The program has reached out to 1.3 million L'Oréal hairdressers in 26 countries, since its creation in South Africa in 2001.

Initially, it was a joint collaboration between L'Oréal Professionnel and UNESCO. Gaining tremendous momentum since then, the program has expanded to include other L'Oréal professional brands such as MATRIX and Redken.

The goal of HAA is to empower hairdressers to use their voice in helping to educate their clients about HIV/AIDS. Aware of the power of the hairdresser's social role, L'Oréal Corporate Foundation and UNESCO combined their forces in 2005 to promote awareness among the global hairdressing community about the prevention of HIV. They initiated a training module that is now part of the hairdressers' curriculum in L'Oréal Professional Products' training centres throughout the world, and most significantly in our Montreal and Toronto Academies.

According to Mikaël Henry, Senior vice-president of the Professional Products Division, "hairdressers are in contact with 95 per cent of the Canadian public, which provides a powerful opportunity to raise awareness about HIV-AIDs. Many customers spend one to two hours in the salon per appointment and some develop an intimate bond with their hairdresser. It's natural to talk", he says.

Because 33 million people in the world are living with HIV and because 60% of them are not aware that they are infected, communication becomes a powerful weapon in fighting the propagation of the virus, L'Oréal Professional Products tells hairdressers "Use Your Voice, Use Your Power".

About L'Oréal CANADA
L'Oréal Canada, is a wholly-owned subsidiary of L'Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L'Oréal Canada had sales of $858 million in 2010 and employs 1,200 people. The company's prestigious brand portfolio of over 25 brands includes Kérastase, L'Oréal Professionnel, Redken, Matrix, L'Oréal Paris, Garnier, Maybelline New York, Ombrelle, Lancôme, Biotherm, Giorgio Armani, Ralph Lauren, Kiehl's Since 1851, Victor & Rolf, Laboratoires Vichy et La Roche-Posay Laboratoire Pharmaceutique. Most recently, L'Oréal acquired The Body Shop, Yves Saint-Laurent Beauté, Roger & Gallet and Stella McCartney.

About the L'Oréal Foundation
The L'Oréal Foundation, created in 2007, pursues the goal of making the world a better place each day. It draws on the Group's values and business to strengthen and perpetuate the Group's commitment to social responsibility. As the second-largest corporate foundation in France, the L'Oréal Foundation is committed to three types of action: promoting scientific research in the fundamental and human sciences, supporting education and helping individuals made vulnerable by alternations to their appearance to reclaim their rightful place in society.

For further information:

Media contact: 
Virginie Hotte-Dupuis , Manager External Relations & Philanthropy
L'Oréal Canada
T: 514-287-4618  F: 514-933-0361
vhottedupuis@ca.loreal.com
www.loreal.ca