The HEMOCODE™ Food Intolerance System now available at Rexall™ and Rexall Pharma Plus stores across Canada

Successful pilot sparks national rollout of nutritionally based lifestyle tool

TORONTO, Nov. 21, 2011 /CNW/ - Is it bloating or food intolerance? Following a very successful pilot program of the HEMOCODE™ Food Intolerance System at select Rexall stores, the program is now available nationally at more than 200 Rexall and Rexall Pharma Plus stores, exclusively providing this service in a retail environment in Canada. The patented immuno food intolerance assessment and treatment system offers Canadians the most effective food intolerance test to determine adverse reactions to common foods and additives.

"Rexall has always been progressive in finding ways to ensure Canadians live healthier lives," said Brian Kalish, CEO, Gemoscan Canada, Inc. "By making the HEMOCODE™ Food Intolerance System available in a reliable retail setting across the country, millions of Canadians will have ready access to a tool that can help them easily identify foods and additives that may cause them to feel unwell. It's wonderful to know that a pharmacy that promotes healthy lifestyle and nutritionally based wellness options is just around the corner."

The announcement is welcome news for the nearly one-third of North Americans who suffer from intolerances to common foods and additives. The HEMOCODE™ Food Intolerance System assesses for adverse reactions to 250 common foods and additives that are often mistaken for allergies, and manifest in a number of conditions including fibromyalgia, chronic fatigue, headaches, sleeplessness, and weight imbalance.

"We continuously look for ways to offer our customers valuable patient focused services to help them find treatment and preventative solutions to improve their overall health," said Tracey Phillips, National Director, Pharmacy Services, Marketing and Supply Chain, Rexall. "The successful pilot program and positive customer feedback prompted us to expand the program nationally. Having The HEMOCODE™ Food Intolerance System available at Rexall locations nationwide, provides our customers with quick and easy access to the expertise of a reliable health professional - a Rexall Pharmacist - and a helpful tool enabling them to get to the root of their symptoms."

The HEMOCODE™ Food Intolerance System is a simple, non-invasive finger stick test. Using just a drop of blood, the HEMOCODE™ Food Intolerance System scans the body for inflammatory reactions to common foods and additives. Results are reviewed by a licensed naturopath and revealed in consultation with a pharmacist. Consumers also receive a detailed report outlining key food intolerances, a personalized food guide including recipes, a list of daily-recommended vitamins and supplements for a balanced approach to wellness.

Getting the HEMOCODE™ Food Intolerance System is quick and easy - no appointment necessary. A Rexall pharmacist will walk you through the program, assist you with the blood sample, send your sample for analysis and within seven to 10 days, results are returned to your pharmacist for further follow up with you. The pharmacist will review the results with you in person and discuss a plan to eliminate any offending foods plus recommend supplements to replace any nutrients you may miss from these foods.  The HEMOCODE™ naturopath is always available for further consultation if needed.

While nearly 30 per cent of the North American population suffers from a food or food additive intolerance, most people do not know how to identify it and its associated conditions. By using the HEMOCODE™ Food Intolerance System to determine what, if any ingestible items may cause intolerance, Canadians can take the first step to living healthier, more comfortable lives.

Visit rexall.ca to find the Rexall or Rexall Pharma Plus location nearest you, offering the HEMOCODE™ Food Intolerance System.

The HEMOCODE™ Food Intolerance System may be covered by many extended insurance plans. If individuals have extended health benefits that include naturopathy, they may be covered.

About the HEMOCODE System
Owned by Gemoscan Canada, Inc., the HEMOCODE™ System is a patented, personalized nutritional program that includes a proprietary state-of-the-art blood assessment that identifies and delivers relief from the individually unique symptoms of immuno-based food intolerances. With nearly 30 percent of U.S and Canadians suffering from food intolerances, a team of nutritionists and medical practitioners developed the HEMOCODE™ System to take the guesswork out of deciphering what variety of 250 common foods and additives can potentially offend and adversely affect personal wellness. Customer-specific reports, nutritional guidelines and recipe books are accompanied by consultation with health-care specialists.

For more information please visit www.hemocode.com, www.rexall.ca or a Rexall or Rexall Pharma Plus drug store location.

About Katz Group Canada Ltd. and Rexall
Since 1904, Rexall has been a trusted name in retail pharmacy. As the flagship pharmacy for Katz Group Canada Ltd., a leading drug store company and the largest integrated retail pharmacy network in Canada, Rexall is also the umbrella brand for a family of pharmacies dedicated to pharmacy care excellence. All Rexall family of pharmacies banners exclusively carry Rexall™ Brand. For more information on Rexall visit rexall.ca.

For further information:

Naomi Strasser
Aerial Communications Group
416.787.6577
naomi@aerialpr.com