St. Nick Delivers Personalized Messages from Bell Media's MAGIC SANTA Website, Beginning Nov. 20

− Visitors to http://magicsanta.ca can create an incredible personal greeting for both children and adults −

− Follow #MagicSanta on Twitter for news, updates, and to share messages −
_______________________________________________________________________________________

For the French version of this release, please click here.

Tweet: This holiday, treat your friends and family to a magical video from #MagicSanta beginning Nov. 20 http://magicsanta.ca

"Oh Mummy! Did you see how Santa sent the movie just for me? Please play it again. Please? Can we show Daddy? And Grandma? And Papa? He knows where we live!" - Lily, 4*

TORONTO, Nov. 18, 2011 /CNW/ - Bell Media Digital celebrates the warmth and joy of the holiday season by bringing jolly ol' St. Nick to life for children with an amazingly authentic, free, personalized video message from MAGIC SANTA at http://magicsanta.ca. The enchantment begins on Sunday, Nov. 20 when, for the fourth year in a row, parents and caregivers can quickly and easily enter information into the simple user interface to create and personalize a charming holiday message that magically includes a child's name, photo and home town or province.

**MEDIA NOTE: High resolution images of Santa and key information including a fact sheet and spokesperson bios are available at bellmediapr.ca/bellmediadigital.**

In the new and updated, high-quality video, children can watch as Santa personally greets them and asks his magic machine to show him whether each child has been naughty or nice. Families can customize the video to include a toy the child wants, photo and home town. New this year, Santa also mentions something the child achieved in the past year and ends with a challenge for the upcoming year. The video concludes with Santa adding an ornament with the child's photo to his tree.

"The feedback we get from MAGIC SANTA each year is incredibly moving. This is becoming a delightful holiday tradition that really touches the lives of so many children," said Michele Ferrari, Director of English Portal Content and Business Strategy, Sympatico.ca. "With a brand-new video, increased name database and new, tongue-in-cheek, grown-up version, we're looking forward to spreading cheer to even more Canadians this year."

MAGIC SANTA is a multi platform experience that can be created, viewed and shared online, through the MAGIC SANTA iPhone app, or through a mobile-optimized site specifically for smartphones. Once a video is created, it can be accessed online whenever users wish, forwarded on as many times they like, and shared on popular social networking sites.

The grown up version of the video message has the needle pointing to naughty instead of nice, and allows the creator of the video to poke fun at family, colleagues and friends. Both the children's and grown up versions of MAGIC SANTA are available in French at PERE NOEL MAGIQUE, http://perenoelmagique.ca.

SOCIAL MEDIA LINKS:
Twitter:
@Sympatico

Facebook:
facebook.com/Sympatico.ca

About Bell Media Digital:
Bell Media Digital delivers the most popular news, sports, entertainment and lifestyle media in Canada through dynamic systems including Canada's leading online video network, award-winning websites, user-generated content sites, mobile-optimized sites and apps. Bell Media Digital is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.

For further information:

*(daughter of) Carolyn Fell, Bell Media Digital, 416.384.2817 or carolyn.fell@bellmedia.ca
Emily Alonzo, Bell Media Digital, 416.384.2664 or emily.alonzo@bellmedia.ca
Michelle Magee, Echo Communications, 416.471.2336 or michelle@echo-communications.com