Chew on This! Maynards Candy Crowns the First-Ever Face of Maynards

S-weet! Oshawa, Ontario's Jessica Winacott, 24, will be Canada's first face of Maynards Candy. From the more than 3,000 candy-loving Canadians who entered the Make Your Face a Maynards contest, Jessica's deliciously odd face will actually be turned into a Maynards. Take a bite out of that! (CNW Group/Kraft Foods)

Jessica Winacott of Oshawa, Ontario chosen from more than 3,000 entries nationwide

TORONTO, Nov. 4, 2011 /CNW/ - From goofy grins to stand-out chins, the extraordinary expressions of more than 3,000 candy-faced hopefuls came in fast and furious in the Make Your Face a Maynards search - the first contest of its kind to transform one lucky Canadian into a delicious candy treat.

Just in time for National Candy Day, November 4th, Oshawa, Ontario's own Jessica Winacott has been randomly selected from the top 10 finalists to become a bite-sized confectionary celebrity as the face of Maynards, Canada's #1 candy brand.

"I love Fuzzy Peach candy, so when my sister told me about the Make Your Face a Maynards contest, I spent an hour making funny faces on my webcam to get it just right," said 24-year-old Winacott. "The face I ended up with is the kind of pucker that happens from stuffing one too many in your mouth…if there is such a thing!"

Entries were judged not only on the appeal of the photo submissions, but on the creativity of their expression and fit with the Maynards' personality. Winacott designed herself into a Maynards Fuzzy Peach, making sure her big eyes and perfect pucker popped to depict the 'peachy tang' she describes in her entry. Overall, her candified features made for an unusual, expressive, and deliciously odd combination, perfect for a Maynards treat.

"Our fans are passionate about their candy, and with this contest we wanted to give them the chance to have fun with their favourite treats," said Jessica Sheth, Brand Manager, Maynards Candy. "As the grand prize winner, Jessica Winacott will be preserved in candy history as the first ever face of Maynards."

Bite me, anyone? In addition to receiving a year's supply of her own candied faces, Winacott will receive $5,000 and a trip to the Maynards factory to see how the candy is made - not to mention the celeb status that comes with being the immortalized as a Maynards.

"After I found out that I was named as one the top 10 finalists, I thought I was already so lucky, but winning the grand prize and having my face actually turned into a Maynards candy is unbelievable!" said Winacott.

About the Contest

Between July 29 and September 30, candy-faced wannabes were invited to upload a photo of their best Maynards face to the Maynards Canada Facebook page (www.Facebook.com/MaynardsCanada) and morph their fabulous features into virtual candy caricatures based on one of Maynards' most popular treats: Sour Patch Kids, Fuzzy Peach, Sour Cherry Blasters, or Swedish Berries.

After transforming their faces, candied Canadians created virtual custom pack designs to show off their new candy look, along with a brief statement as to why their face would be the perfect match for Maynards. For more information, visit www.maynardscandy.ca

About Kraft Foods Inc.

Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion. Twelve of the company's iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident - generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction will take at least 12 months to complete, during which time plans regarding the structure, management, governance and other matters will be announced. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

Image with caption: "S-weet! Oshawa, Ontario's Jessica Winacott, 24, will be Canada's first face of Maynards Candy. From the more than 3,000 candy-loving Canadians who entered the Make Your Face a Maynards contest, Jessica's deliciously odd face will actually be turned into a Maynards. Take a bite out of that! (CNW Group/Kraft Foods)". Image available at: http://photos.newswire.ca/images/download/20111104_C2693_PHOTO_EN_6163.jpg

For further information:

Melissa Legaspi
Melissa.legaspi@edelman.com
416-849-3387