/R E P E A T -- Media Advisory - Investor Education Fund (IEF) to open the market for Financial Literacy Month on Thursday, November 3/

IEF President Tom Hamza; Ontario Deputy Minister of Education Kevin Costante;
Ontario Securities Commission (OSC) Chair and CEO Howard I. Wetston, Q.C.
bring awareness to Canada's Movement to Get Smarter About Money

TORONTO, Oct. 27, 2011 /CNW/ - On Thursday, November 3, Investor Education Fund (IEF) (www.GetSmarterAboutMoney.ca) will open trading on Toronto Stock Exchange to mark November as Financial Literacy Month in Canada.

Financial Literacy Month will highlight the immediate need for Canadians to start acting on the financial knowledge they already have to make good, balanced decisions. Helping Canadians apply their know-how of financial concepts to everyday life, IEF - a leading independent authority on financial literacy, education and research - continues to provide the most comprehensive state-of-the-art tools and resources. IEF's 1,500-page website is the largest of its kind in Canada and one of the most extensive financial literacy sources available on the internet.

Financial Literacy Month is put on by the Financial Literacy Action Group (FLAG) in collaboration with the Financial Consumer Agency of Canada (FCAC). The IEF is a founding member of FLAG, which is a coalition of non-profit organizations that have joined together to start financial literacy month. Among the many activities and events being staged all month across the country, IEF launches a national high school assembly tour with Funny Money's James Cunningham.

Media can pick up a feed from the TOC (television operations centre) for all market open ceremonies. The feed is named TSX Transmit 2, produced at the TMX Broadcast Centre and sent live to the TOC. Those featured move into position for the market open ceremony at approximately 9:27 a.m. and the markets will open with the sound of a SIREN (the traditional market open on Toronto Stock Exchange) at 9:30 a.m. The opening bell will also be featured on BNN's morning news.

EVENT:

Toronto Stock Exchange Market Opening with Investor Education Fund

WHO:

Tom Hamza, President, IEF
Paul Bates, Chair, IEF
Kevin Costante, Deputy Minister of Education, Ontario
Howard I. Wetston, Q.C., Chair and CEO, OSC
Maureen Jensen, Executive Director and Chief Administrative Officer, OSC
James Cunningham, Comedian, Funny Money
Christopher Usih, Toronto District School Board, System Superintendent
Preet Banerjee, Alison Griffiths, Caroline Cakebread - IEF's Masters of Money
Educators and students from the Toronto District School Board
(See below full list of participants)

DATE & TIME:

Thursday, November 3, 2011
Opening remarks and market open ceremony: 9:00 - 9:35 a.m.

LOCATION:

TMX Broadcast Centre, The Exchange Tower, 130 King Street West, Toronto

***

FULL LIST OF PARTICIPANTS:
(listed in alphabetical order by last name)

Chris Allum, Investor Education Specialist, IEF
Preet Banerjee, Financial journalist, broadcaster and Master of Money
Paul Bates, Chair, IEF
Caroline Cakebread, Investment Writer, Editor and Master of Money
Kevin Costante, Deputy Minister, Ontario Ministry of Education
James Cunningham, Comedian, Funny Money
Holly Friesen, Manager, User Experience, IEF
Michael Goldberg, Head of Business & IT, Martingrove Collegiate Institute, TDSB
Alison Griffiths, Financial author, TV personality and Master of Money
Tom Hamza, President, IEF
Maureen Jensen, Executive Director and Chief Administrative Officer, TDSB
Mary Jane McNamara, Central Coordinating Principal, TDSB
Jelena Mitic, Student, TDSB
Bilal Mirza, Curriculum Leader, Business Studies, Marc Garneau CI, TDSB
Perry Quinton, Vice President, Marketing, IEF
Davina Shivratan, Student, TDSB
Susan Swayze, Project Director,IEF
Christopher Usih, System Superintendent, TDSB
Howard I. Wetston, Q.C., Chair and CEO, OSC
Elaine Wyatt, Director, IEF

For further information:

Contact: Margo Rapport 
Email: [e-mail]
Phone: [phone]