Sun-Rype Sets World Record For Longest Fruit Snack

The unrolling of Sun-Rype's 300-foot long Fruit to Go fruit snack, which set a Guinness world record for the longest fruit snack on October 16, 2011, in Kelowna, BC. (CNW Group/Sun-Rype Products Ltd.)

Sun-Rype CEO Dave McAnerney accepts Guinness world record for the longest fruit snack with its 300-foot long Fruit to Go, presented by Phillip Robertson, official adjudicator for Guinness World Records, amongst enthusiastic participants from the local community on October 16, 2011, in Kelowna, BC. (CNW Group/Sun-Rype Products Ltd.)

TSX: SRF

KELOWNA, BC, Oct. 17, 2011 /CNW/ - Sun-Rype Products Ltd. (TSX:SRF) ("Sun-Rype") set a Guinness World Record for the Longest Fruit Snack during an event held in their hometown of Kelowna, BC, on Sunday October 16, 2011. With the help of the local community and KidSport Kelowna, the 300 foot, fully edible, 100% fruit snack was un-rolled across the length of a football field.

In addition to acquiring a Guinness World Record, Sun-Rype also helped raised over $4,000 for KidSport Canada.  "At Sun-Rype we've always been committed to providing wholesome, 100% fruit snacks and juices that make it easier for today's families to fit healthy eating into their busy lives.  Sometimes you need to do things in a big way to make a big statement. We created this fantastic fundraising event to introduce our latest Fruit to Go "groovy strip" fruit snack while raising awareness for KidSport Canada." says Cam Johnston, VP Marketing & Sales at Sun-Rype.

"KidSport Kelowna is extremely grateful to Sun-Rype for their efforts to raise both awareness and much-needed funds for our organization. The requests for assistance from families in financial need continues to grow and this generous donation will help us get hundreds of kids off the sidelines and onto our local fields, courts and rinks," says Laura Wickware from KidSport Kelowna.

Over 500 people from the local community attended the event which included the Guinness World Record setting as well as fun activities and free Sun-Rype fruit snacks and juice for everyone. The record will be featured in the Guinness World Records 2013 book, which will be released in the fall of 2012.

Sun-Rype Products Ltd., based in Kelowna, BC, is a manufacturer and marketer of fruit-based juices and snacks.  Sun-Rype is a publicly traded Canadian company with its common shares listed on the Toronto Stock Exchange under the symbol SRF.


Image with caption: "The unrolling of Sun-Rype's 300-foot long Fruit to Go fruit snack, which set a Guinness world record for the longest fruit snack on October 16, 2011, in Kelowna, BC. (CNW Group/Sun-Rype Products Ltd.)". Image available at: http://photos.newswire.ca/images/download/20111017_C4782_PHOTO_EN_4914.jpg

Image with caption: "Sun-Rype CEO Dave McAnerney accepts Guinness world record for the longest fruit snack with its 300-foot long Fruit to Go, presented by Phillip Robertson, official adjudicator for Guinness World Records, amongst enthusiastic participants from the local community on October 16, 2011, in Kelowna, BC. (CNW Group/Sun-Rype Products Ltd.)". Image available at: http://photos.newswire.ca/images/download/20111017_C4782_PHOTO_EN_4915.jpg


For further information:
Barb Grant
Marketing Manager 
Sun-Rype Products Ltd.  
1165 Ethel Street
Kelowna, BC  V1Y 2W4 
Tel:  (250) 860-7973
Fax: (250) 762-3611
info@sunrype.com
www.sunrype.com