Fallsview Casino Honoured For Best Outdoor Advertisement
NIAGARA FALLS, ON, Oct. 5, 2011 /CNW/ - It was another successful year for Fallsview Casino Resort at this year's American Gaming Association's Communications Awards ceremony in Las Vegas. Fallsview Casino was nominated for two billboards in the category Best Outdoor Advertisement, taking the top spot for their "Break Out Of the City" display, as well as a nomination for the commercial, "Lucky Dog" in the category Best Broadcast Advertisement -Television. The awards recognize outstanding achievement in advertising and corporate communications in the global gaming industry.
Fallsview Casino Resort partnered with Blammo Worldwide to create and execute the award-winning billboard and commercial. The idea behind the billboard was to communicate in a fun, humourous way that it's time to break out of the city of Toronto and experience what Fallsview Casino has to offer. Each billboard recognizes that entertainment seekers see gaming as a way to step away from the mundane daily routine.
"Consumers are inundated with thousands of communications every day and we wanted to ensure ours stood out and got noticed", said Larry Gregson, VP Marketing.
The awards were presented at a luncheon honouring all Gaming Voice award winners on Wednesday, October 5th in Las Vegas, in conjunction with the Global Gaming Expo.
Built on a cliff overlooking the world-famous Horseshoe Falls, Fallsview Casino Resort is the largest and most elegant gaming resort facility in Canada and the crown jewel in Niagara's stunning array of wonders. It features a casino with over 3,000 slot machines and 130 gaming tables, a 374-room luxury hotel, a full-service spa and fitness centre, a 1,500-seat Avalon Theatre, dozens of dining and shopping options and over 30,000 square feet of meeting and convention space.
For further information: Elaine Christenson
Communications
905-371-7538
echristenson@fallsviewcasinoresort.com