Astral takes entertainment to the next level with Disney XD offering on Xbox LIVE

TORONTO, Oct. 5, 2011 /CNW/ - Astral Media Inc. (TSX: ACM.A ACM.B) today announced a deal that will have programming from its multi-platform brand Disney XD available on the Xbox 360 console through Xbox LIVE, the premium online entertainment service for Xbox 360. One of the first kids entertainment brands to make content available to Canadian families through Xbox LIVE, Disney XD will offer a sampling lineup that includes popular titles such as Phineas and Ferb, Kickin' It and What's Up, Warthogs!. Programming will be available concurrent upon launch of the service this winter.

"Disney XD and Kinect for Xbox 360 are a perfect match and we are excited by the prospect of delivering content in a way that is truly relevant to the Disney XD brand and audience. It is the ideal way to showcase exactly what the brand has to offer and build on the success of our linear service," said Domenic Vivolo, Senior Vice President, Marketing and Sales, Astral Television Networks. "Presenting a sample offering of Disney XD programming to viewers through such a dynamic interface truly speaks to the ethos of Disney XD and to the focus of Astral, further exemplifying our commitment to giving audiences the content they desire where, when and how they want it."

"Our partnership with the Disney XD-branded platform, operated in Canada by Astral, marks a significant milestone in our vision to bring you all the TV entertainment you want, shared with the people you care about, made easy," said Pete Thompson, General Manager, Xbox LIVE. "By bringing Disney XD to Xbox LIVE and adding the magic of Kinect, we are transforming the way consumers experience entertainment forever."

Disney XD is an advertising-supported multi-platform channel for kids aged six to 14, targeting boys and their quest for discovery, accomplishment, sports, adventure and humour while still inclusive of girl audiences looking for similar themes and programs. Available free of charge to Xbox LIVE Gold members, the Disney XD offering will include regularly refreshed episodes from ten Disney XD series: Phineas and Ferb, Kick Buttowski - Suburban Daredevil,  Kickin' It, Pair of Kings, I'm In The Band, Zeke and Luther, What's Up Warthogs, Baxter, Connor Undercover, and Life with Derek. Short-form content such as behind the scenes clips, on-location reporting from events such as the Electronic Entertainment Expo as well as select promotional spots for the brand will also be available on the service. Promotional opportunities associated with the program offering will also be available.

Disney XD is an advertising-supported digital specialty network and multiplatform brand offering a compelling mix of high definition live action and animated programming to homes across Canada. Disney XD features series, movies and short form content that focus on comedy, discovery, sports, accomplishment and adventure. Disney XD programming is also available through dedicated on demand and broadband services. Visit us at DisneyXD.ca.

Disney XD is a member of the Astral family. Astral Media Inc. is one of Canada's largest media companies. It operates several of the country's most popular pay and specialty television, radio, out-of-home advertising and interactive media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.

For further information:

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For additional information please contact:

Kate Dickson at 416-956-8584 or kdickson@astral.com
Deborah Wilson at 416-956-8558 or dwilson@astral.com