Two Canadian Digital Leaders Join Sonic Boom Creative Media
New investment and leadership to enhance state-of-the-art digital offering
TORONTO, Oct. 4, 2011 /CNW Telbec/ - NATIONAL Public Relations, Canada's largest public relations firm, has entered into a partnership with Sylvain Perron and Richard Zeidel, two of Canada's most highly experienced and renowned digital business leaders, to accelerate the expansion and growth of Sonic Boom Creative Media.
Sonic Boom, NATIONAL's digital arm, provides creative, strategic and technical digital services to clients. Based in Montreal, but spending significant time in Toronto and other markets, Sylvain and Richard will lead the Firm's effort to become the leading player in major Canadian markets and internationally.
"This partnership reflects our belief in the unlimited potential of digital communications as a driver of our network growth and client success, "said John Crean, National Managing Partner at NATIONAL.
As equity partners, Sylvain and Richard will lead Sonic Boom's transformation to a full-service digital firm. Specifically, the firm will offer research and insights, social business architecture, strategy, design and development of digital assets, content and storytelling, community engagement and influencer outreach.
"Sonic Boom has a great reputation for creativity and innovation," said Sylvain Perron, Managing Partner, Sonic Boom Creative Media. "Richard and I are excited to join with founders Alex Pejcic and Norm Mayot as we embark on the next evolution of the Firm," he added.
Both Sylvain and Richard have years of highly relevant experience growing leading-edge digital companies and consulting firms in Canada. Both have international experience and have worked with top global clients in developing and designing sophisticated digital strategies. Sylvain was most recently Managing Director, Digital, at the national level for the Canadian subsidiary of a large US-based communications firm. Richard, former Vice-President of Strategic Alliances at Tungle.Me, which was acquired by RIM, has worked on several digital start-ups as well as serving as a key digital strategist and executive with a global advertising and communications agency. He will be Senior Vice-President.
Sylvain Perron and Richard Zeidel will be responsible for the strategic direction and financial performance of Sonic Boom. Alex Pejcic, Vice-President, will drive client innovation. Norm Mayot will continue to apply his creative skills as Vice-President, Creative Director.
About Sonic Boom Creative Media
Sonic Boom Creative Media operates since 2008 within the NATIONAL Public
Relations group of companies. Since its creation in 1998, Sonic Boom
has partnered with leading brands on a wide array of digital mandates.
Comprised of creative, technical and business strategy experts, the
Sonic Boom team works with Canadian and international clients to
deliver meaningful, effective and breakthrough interactive solutions.
Sonic Boom helps clients understand, embrace and optimize the massive
potential of digital media.
About NATIONAL Public Relations
NATIONAL Public Relations is the largest public relations consultancy in
Canada with offices in Victoria, Vancouver, Calgary, Toronto, Ottawa,
Montreal, Quebec City, Halifax, Saint John, New York and London. The
Firm serves leading corporate, government and institutional clients and
offers the full range of communications services, including corporate
communications, investor relations, public affairs, employee
engagement, public consultation and participation, marketing,
technology and healthcare communications, as well as digital
communications. It offers medical communication services under the name
AXON. NATIONAL is a subsidiary of RES PUBLICA Consulting Group which
also owns Cohn & Wolfe | Canada, another communications firm with
offices in Toronto, Calgary and Montreal. At the international level,
the Firm is affiliated with Burson-Marsteller, part of WPP Group, the
largest communications company in the world.
Kristen King, Toronto
NATIONAL Public Relations
kking@national.ca
416-848-1427