Better Homes and Gardens Real Estate Launches its Premier Lifestyle Real Estate Brand in Canada

Nelson Goulart, VP Network Services, left, and Rob Vanden Broek, President, leave the Living Arts Centre auditorium after announcing the launch of Better Homes and Gardens Real Estate Canada, that will be headquartered in Mississauga, during an event in Mississauga, October 4, 2011. THE CANADIAN PRESS IMAGES/J.P. Moczulski (CNW Group/Better Homes and Gardens Real Estate Canada)

Nelson Goulart, VP Network Services, left, and Rob Vanden Broek, President, prepare to announce the launch of Better Homes and Gardens Real Estate Canada, that will be headquartered in Mississauga, during an event in Mississauga, October 4, 2011. THE CANADIAN PRESS IMAGES/J.P. Moczulski (CNW Group/Better Homes and Gardens Real Estate Canada)

Toronto-Based Company becomes Master Franchisor for the U.S.-Based Brand; Responsible for Growth, Operations, and Marketing in Canada

MISSISSAUGA, ON AND PARSIPPANY, N.J., Oct. 4, 2011 /CNW/ - The Better Homes and Gardens® Real Estate network today launched its premier lifestyle real estate brand in Canada with the signing of a long-term master franchising agreement. The new master franchisor, Better Homes and Gardens Real Estate Canada, will be led by Rob Vanden Broek and Nelson Goulart, who will be responsible for the franchising, operations and marketing of the brand in Canada.

In addition, the existing real estate brokerage firm owned by Vanden Broek and Goulart, has become the brand's first Canadian brokerage affiliate. With two offices and 90 agents serving the greater Toronto market, the brokerage firm now will do business as Better Homes and Gardens Real Estate Signature Service.

"The residential real estate landscape in Canada is primed for a new brand to change the way brokers, agents and clients are serviced," said Rob Vanden Broek, president of Better Homes and Gardens Real Estate Canada.  "No other real estate company can offer the benefits provided by Better Homes and Gardens Real Estate, a brand whose namesake has personified a passion for the home since 1924.  We are confident that this innovative brand and its branding, technology, training and service resources will be appealing to Canadian brokers and agents, while providing an exceptional experience for homebuyers and sellers."

Better Homes and Gardens Real Estate Canada is a full service residential real estate franchisor, providing its franchisees and agents with technology systems, lead generation, marketing tools, training, and talent attraction platforms to help them grow and manage their businesses and cultivate long-term client relationships.

"The opportunity to build and grow Canada's first lifestyle real estate brand is incredible," said Nelson Goulart, vice president of network services for Better Homes and Gardens Real Estate Canada.  "We believe real estate is not just about the transaction, it's about building long-term relationships. Today's informed consumer is empowered with more information than ever before.  They are not just looking for a home; they are also looking for a community to complement their lifestyle.  Agents and brokers need to deliver a more personalized, sophisticated level of service to deliver on that expectation. Our goal at Better Homes and Gardens Real Estate Canada is to provide our network with all of the tools necessary to exceed those expectations. In doing so, we are also empowering our brokers and agents to differentiate themselves from their competition and to be their most successful."

Better Homes and Gardens Real Estate Canada is the first occurrence of the brand outside of the United States, a decision that is part of a long-term global growth plan for the brand.

"Canada was the natural first step for Better Homes and Gardens Real Estate as we looked at global expansion," said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC.  "It has a robust housing market with a sophisticated customer base. The Better Homes and Gardens brand will serve as a key differentiator in this thriving market as it does in the U.S. Rob and Nelson are the ideal leaders to grow this iconic brand in Canada."

"This is just the beginning of an exciting new force in residential real estate in Canada," continued Vanden Broek.  "Since its U.S. launch in July of 2008, Better Homes and Gardens Real Estate has been a brand that has transformed the real estate industry with its innovation and service philosophy.  Nelson and I—along with our team—are proud to represent this new brand in Canada, and to deliver exceptional value and service to our future brokers, agents and clients."

For information about Better Homes and Gardens Real Estate Canada please visit: www.BHGCanada.ca

About Better Homes and Gardens Real Estate Canada
Better Homes and Gardens Real Estate Canada is a lifestyle real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate Canada embodies the future of the real estate industry while remaining grounded in the tradition of home. My Lifestyle Brand Inc. is a master franchisor of the Better Homes and Gardens Real Estate brand. The growing Better Homes and Gardens Real Estate Canada network consists of its first franchisee, Better Homes and Gardens Real Estate Signature Service, comprised of two offices and 90 agents in the Toronto area. For more information, please visit www.BHGCanada.ca.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and Realogy Corporation and used with permission.  Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.

Image with caption: "Nelson Goulart, VP Network Services, left, and Rob Vanden Broek, President, leave the Living Arts Centre auditorium after announcing the launch of Better Homes and Gardens Real Estate Canada, that will be headquartered in Mississauga, during an event in Mississauga, October 4, 2011. THE CANADIAN PRESS IMAGES/J.P. Moczulski (CNW Group/Better Homes and Gardens Real Estate Canada)". Image available at: http://photos.newswire.ca/images/download/20111004_C8994_PHOTO_EN_4137.jpg

Image with caption: "Nelson Goulart, VP Network Services, left, and Rob Vanden Broek, President, prepare to announce the launch of Better Homes and Gardens Real Estate Canada, that will be headquartered in Mississauga, during an event in Mississauga, October 4, 2011. THE CANADIAN PRESS IMAGES/J.P. Moczulski (CNW Group/Better Homes and Gardens Real Estate Canada)". Image available at: http://photos.newswire.ca/images/download/20111004_C8994_PHOTO_EN_4138.jpg


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