CBC to introduce new local service to London
TORONTO, Sept. 26, 2011 /CNW/ - Continuing the promise of its five-year strategic plan Everyone, Every Way, CBC announced today it will introduce new radio and internet services for the London area commencing in fall of 2012.
"London is a vibrant and growing city. It makes sense for the public broadcaster to grow with the city. Our aim is to deepen our relationship in London, and we're delighted to be able to enhance and expand our service in the city, next year," says Susan Marjetti, CBC Managing Director of Toronto and Ontario Regions. "We're aiming to offer local service which reflects and connects the urban nature of London, the top local news of the day, arts and culture, and the city's diverse make-up. We look forward to sharing the details with everyone, as our plans are developed between now and our 2012 launch."
"We are thrilled with the news of increased local CBC presence here in London" says Mayor Joe Fontana. "This move will mean our region will be given a new voice with more 'on the ground' coverage that will reflect the vibrancy of our city and all it has to offer. "
"We're delighted to become a closer part of the London community through our ongoing plan to improve services to Canadians," says Kirstine Stewart, executive vice-president of CBC English Services. "People across the country tell us that local service is what they want. So as a public broadcaster, it's our job to meet that expectation, evolving the ways in which we deliver our services as well as creating new ones. London will be a great example."
"I'm very happy to see the momentum continuing for our Everyone, Every way strategy," says Hubert T. Lacroix, president and chief executive officer of CBC/Radio-Canada. "Announcing new local services confirms that we are committed to delivering on our promise of a stronger relationship with Canadians. With new delivery models, CBC/Radio-Canada continues to evolve into a modern and agile public broadcaster."
Details about the new London service will be announced in coming months, Marjetti says.
More than 7 million Canadians live in large population centres that are either unserved or underserved by CBC; the public broadcaster's strategic plan is aimed at reaching approximately 6 million Canadians with new or expanded local services over the next four years. In May, CBC made announcements for weekend news in Toronto and Calgary and unveiled plans for new services in Kelowna, Kamloops and Victoria. Other recent announcements have included Edmonton, Halifax, St. John's, Kitchener-Waterloo and Ottawa.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada is celebrating 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.For further information:
Jeff Keay, CBC Media Relations, 416 205 3987, firstname.lastname@example.org