Desjardins Securities Selects Tier1ACE for Capital Markets™ Via AppExchange
Tier1CRM's ACE for Capital Markets™ product suite provides Desjardins Securities with automated workflows, collaboration and client intelligence for their trading floor users
Largest convergence of cloud computing leaders at Dreamforce
SAN FRANCISCO, Aug. 31, 2011 /CNW/ - Salesforce.com Dreamforce Conference - Tier1CRM today announced Desjardins Securities, the full-service brokerage arm of Desjardins Group, the leading cooperative financial group in Canada, has deployed the latest version of Tier1ACE for Capital Markets™ via AppExchange. With Tier1ACE™, Desjardins Securities research analysts, traders and equities sales professionals now have a 360-degree view of their institutional buy-side clients and specialized workflows designed to accelerate the intra-day activities between teams. Desjardins Securities has the tools to profile its clients in stocks, sectors and investment styles and uses this intelligence to generate trading ideas and perform targeted marketing of companies and analysts. Built using Force.com, the enterprise cloud computing platform, Tier1ACE for Capital Markets™ is immediately available for test drive and deployment on AppExchange at http://www.saleforce.com/appexchange/. The announcement was made today at Dreamforce 2011, the cloud computing event of the year.
"We are proud to have Desjardins Securities as our client," said Mark Notten, CEO, Tier1CRM. "Our cloud based solution provides unmatched speed of deployment, ease of use and pace of innovation enabled by our product suite and the Force.com platform, and we are pleased that Desjardins Securities has joined our list of sell-side clients."
Jocelyn Blanchet, Director, Institutional Technology of Desjardins Securities said, "We've replaced our legacy CRM with Tier1CRM's ACE for Capital Markets product powered by Force.com. Tier1ACE is easy to use and enables our trading floor and research users to be more efficient in how they communicate with clients and collaborate with their colleagues. Moving to the cloud computing model with Tier1CRM and salesforce.com frees our IT team from the burden of supporting the infrastructure, allowing us to invest more in adding business value to the CRM not supporting the infrastructure."
"Tier1ACE for Capital Markets™ is a specialized Force.com powered product for equities / debt capital markets - including Roadshow Marketing Calendar, Interest & Holding tracking, List management, Research Preferences, Conference Management and telephony. Working with clients like Desjardins Securities has highlighted a new requirement for our continually evolving product suite," said Mario Lollino Tier1CRM's VP of Product Strategy, "As a result we are adding a new ACE App™ called the ACE Message Manager™ which provides limitless email capability by leveraging our clients' own email infrastructure. The ACE Message Manager™ can blast Salesforce based email templates from lists and fulfill industry compliance logging requirements."
"Tier1CRM has been a great partner with financial services knowledge," said Kendall Collins, chief marketing officer, salesforce.com. "Capital markets users have real-time needs, and we are very pleased that Tier1CRM is able to meet the specialized requirements of the financial services market by leveraging the power of the Force.com platform."
Dreamforce is the industry's leading global cloud computing event. The event is focused on inspiring customer, partner and developer success with social, mobile and open cloud computing. Attendees will learn how to maximize their current investments and explore new offerings across Salesforce Chatter, Database.com, Force.com Sales Cloud, Service Cloud and more.
About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM (http://www.salesforce.com/) applications, more than 1,000 ISV partner applications like those from CA Technologies, FinancialForce.com and Fujitsu, and 200,000 custom applications used by salesforce.com's 92,300 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.
Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange marketplace http://www.salesforce.com/appexchange/.
About Desjardins Securities
Desjardins Securities, which manages assets of C$24.3 billion as of December 31, 2010, is the full-service brokerage arm of Desjardins Group. The firm offers a full range of corporate finance, advisory services, fixed income, and equity trading products to corporate clients, institutional investors and government agencies. It also offers a complete range of securities products and services to individuals through its network of investment advisors and Disnat, its discount brokerage division. For more information, visit www.ds.ca.
Tier1CRM Inc. (http://www.Tier1CRM.com/) is a privately held company headquartered in Toronto, Canada. Tier1CRM Inc. provides specialized financial services CRM solutions powered by on-demand industry leading platform-as-a-service Force.com. Tier1CRM's advanced product suite Tier1ACE™, helps its clients to compete more effectively through faster access to relevant information, improved communication and higher levels of workflow automation.