Ricoh Canada Inc. and TreeZero introduce environmental initiative to Canadian Market: tree-free paper.

MISSISSAUGA, ON, Aug. 26, 2011 /CNW/ - As part of the company's global and longstanding mandate to operate in an environmentally sustainable and responsible fashion, Ricoh Canada Inc. is introducing TreeFrog - a paper product made entirely from sugar cane that is certified for use on its line of business equipment.

This initiative, created through a partnership with paper manufacturer TreeZero, provides a consumable that is both biodegradable and compostable, and can be recycled alongside traditional paper. "Sugar cane is a very innovative approach to paper production.  Trees require something in the order of decades of growth before harvesting. Contrast that with the incredibly rapid growth of sugar cane, where you have as many as two harvests per year, and you can see what a compelling idea this really is," said David Armstrong, VP Marketing for Ricoh Canada.  TreeFrog paper is sourced from a by-product of sugar cane production, so instead of burning the sugar cane or dropping the waste into landfill, the sugar cane husk is converted into high-quality paper.

TreeFrog paper can be used for print volumes ranging from everyday use to production printing. Priced competitively, TreeFrog paper has the potential to drive significant environmental and financial cost savings for customers, while delivering excellent print quality thanks to reduced roller dusting when compared to the print quality of regular recycled paper.

According to Armstrong, "exploring ways to embed environmental sustainability directly into our business has always been part of the Ricoh mission, and TreeFrog paper provides another high-quality, environmentally responsible alternative for our customers."

TreeZero Vice President, Jim Rochford, echoes these sentiments: "Ricoh is a natural partner for this kind of progressive product, as it speaks to their very well established vision for a sustainable future - which is, of course, something we at TreeZero also subscribe to."

TreeFrog paper is now available in the Canadian market through Ricoh Canada Inc.

About Ricoh Canada Inc.
Ricoh Canada Inc, headquartered in Toronto, Ontario, is a wholly owned subsidiary of Ricoh Company Ltd., the 75-year old leading supplier of office automation equipment and electronics, with fiscal year 2010 sales in excess of $23 billion.

Ricoh Canada Inc. is a leading provider of document solutions.  Ricoh's fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents.

Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at www.ricoh.ca.

About TreeZero
TreeZero is dedicated to providing the most environmentally-friendly paper products on Earth. All TreeZero products are 100 percent tree free, meaning they contain no wood or wood-based fibers including post-consumer waste that originated in wood. Founded in 2009 to address the growing need for environmentally sustainable practices in the paper industry, TreeZero is ISO 9001 certified and provides the highest quality products that eliminate the need to log forests for paper consumption. Striving to further its commitment to and responsibility for the environment, TreeZero currently offers a tree-free copy paper called TreeFrog. For additional information, visit www.treezeropaper.com.

For further information:

Ricoh Web site: www.ricoh.ca

Dan Newman
Ricoh Canada Inc.
905-795-5788
dan.newman@ricoh.ca