CANADA'S LEADING LINGERIE RETAILER EXPANDS WORLDWIDE REACH

LA VIE EN ROSE OPENS BOUTIQUE IN KAZAKHSTAN

MONTREAL, Jan. 11 /CNW Telbec/ - La Vie en Rose Inc. proudly announces its latest international boutique opening in Kazakhstan at the Khan Shatyr Mall. Kazakhstan joins nine other countries to the company's growing list of openings outside of Canada as the 54th La Vie en Rose boutique to open internationally.

Canada's premier lingerie retailer can also be found in Saudi Arabia, The United Arab Emirates, Lebanon, Egypt, Morocco, Jordan, Kuwait, Romania, and Vietnam. Saudi Arabia is currently home to 25 La Vie en Rose boutiques which ranks first in terms of international presence. In addition, The United Arab Emirates come second with 10 locations: nine in Dubai and one in Abu Dhabi.

"We've been carefully expanding our international division since 2004 by seeking out the best franchising partner opportunities worldwide," says François Roberge, President and CEO of La Vie en Rose. "In Canada, we currently have 150 corporate owned locations coast to coast and foresee our international division eventually matching the number of doors in our core business."

The next locations on La Vie en Rose's radar are Algeria, Russia and South America.

La Vie en Rose is the leading Canadian specialty lingerie retailer. The brand caters to all women aged 25-45 evoking natural beauty, confident sophistication and sensual passion. Acquired in 1996 by President and CEO François Roberge, the chain now counts 150 boutiques nationwide, including three concept stores: La Vie en Rose, La Vie en Rose Aqua and La Vie en Rose Outlet.

For further information:

LYNDA PAYLAN |  PUBLIC RELATIONS COORDINATOR, LA VIE EN ROSE
514.256.9446 EXT. 2247  |  LYNDA.PAYLAN@LAVIEENROSE.COM