Now easier for more clients to invest online at $9.95 per trade
TORONTO, Sept. 28 /CNW/ - BMO InvestorLine, a leading online brokerage
firm, today announced it has lowered its commission rates and has made it
easier for more clients to trade at a new $9.95 flat rate.
Effective November 1, 2007, clients with more than $100,000 in assets
under their control at BMO InvestorLine will be able to trade Canadian and
U.S. equities for a rate of $9.95 per trade, no matter how often they trade.
"We have a strong commitment to providing exceptional value to our
clients," said Connie Stefankiewicz, President and CEO, BMO InvestorLine. "We
are making this new rate accessible to more of our clients by making the asset
level needed to qualify (for the new rate) much easier to reach than other
offers currently out there."
Ms. Stefankiewicz explained that clients can now combine assets from any
BMO InvestorLine accounts over which they have trading authority so that they
can more readily reach the qualifying $100,000 threshold. "As the number of
online investors steadily rises and as the population ages, we're finding we
have an increasing number of clients who invest online on behalf of other
family members, such as their parents," she said. "We think this reality
should be recognized and the additional business should be rewarded."
"Our clients tell us that they are not motivated by price alone - they
also want fast and efficient access to comprehensive products and tools,
support when they need it, combined with competitive pricing. We want to add
value to our clients' investing experience by giving them what they need to be
successful," added Stefankiewicz.
About BMO InvestorLine
BMO Financial Group's online brokerage firm, BMO InvestorLine, helps
clients make sound and knowledgeable investment decisions by offering tools
and services that validate their portfolio planning, selection and management
decisions. Its comprehensive suite of financial planning tools and investment
products is particularly valuable for investors looking for a long-term and
strategic portfolio solution.
BMO InvestorLine recently launched MyLink, making it the first online
brokerage in Canada to offer a service that sends personalized messages
directly to individual investors to help them make more informed investing
decisions. Investors will be sent private messages to a secure personal inbox
on BMO InvestorLine's website. Messages will be customized based on each
investors' holdings, helping them to keep on top of their portfolio. This
could include fixed income expiry notices, order expiry notices, GIC maturity
notices, and notifications regarding analyst rating changes on their holdings.
BMO InvestorLine is part of BMO Financial Group's Private Client Group.
The Private Client Group provides integrated wealth management services in
Canada and the United States and had total assets under management and
administration and term investments of $277.19 billion as at July 31, 2007.
For further information: JoAnne Hayes, Toronto, firstname.lastname@example.org,
(416) 867-3996; Lucie Gosselin, Montreal, email@example.com, (514)
877-8224; Laurie Grant, Vancouver, firstname.lastname@example.org, (604) 665-7596;