Zellers introduces in-store Mobilicity kiosks
Retailer extends relationship with unlimited wireless carrier in key Toronto stores
TORONTO, March 31 /CNW/ - Zellers Inc. and Mobilicity today confirmed that they have launched Mobilicity kiosks in 10 Zellers stores across Toronto.
The development represents Zellers' home electronics department's first foray into the full-service wireless business, enabling customers to choose from a wide range of affordable, popular 3G handsets, including BlackBerry and Android-based smartphones, and unlimited talk, text and data plans.
"We value our growing relationship with Zellers and this further supports our commitment to making buying and using mobile phones easy, convenient and affordable for customers," said Mobilicity Vice President of Sales, Doug Perry. "People shop at Zellers for value and peace of mind and that's what we deliver with our no-bill-surprise wireless service."
In December, Zellers started selling Mobilicity's prepackaged UNLIMITED to GO mobile phone + airtime bundle at over 50 Zellers locations in Toronto, Vancouver, Edmonton and Ottawa. Each UNLIMITED to GO bundle features a name-brand handset and three months of Mobilicity's $35/month rate plan, which includes unlimited local talk and text, unlimited province-wide long-distance calling, voicemail, caller ID, call waiting, call forwarding and 3-way calling.
Unlike Canada's incumbent carriers, which have become known for costly contracts, credit checks, outrageous extra fees and surprise charges, Mobilicity provides industry-leading value and the latest handsets/smartphones on its state-of-the-art 3.5G network. Its unlimited plans start at just $25/month while its top-of-the-line unlimited plan is just $45/month. Unlimited data can be added onto any plan for $10/month.
About Hudson's Bay Company
Hudson's Bay Company is the Canadian retail entity of Hudson's Bay Trading Company (HBTC). Founded in 1670, The Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.
About Mobilicity (DAVE Wireless)
Mobilicity, Canada's UNLIMITED 3.5G mobile operator, provides nationwide coverage with unlimited coverage areas to make wireless communications more affordable and easier to use. Mobilicity's pay-in-advance unlimited talk, text and data plans ensure 100 percent bill certainty - without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. In 2010, Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.
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