The Alouettes are back on CKAC Sports and the COGECO Network

MONTREAL, June 7, 2011 /CNW Telbec/ - The Montreal Alouettes and COGECO Diffusion are pleased to announce that both parties have reached an agreement that will allow the team's French broadcast to return to CKAC Sports and the COGECO Network for the 2011 season.

The broadcast will allow hundreds of thousands of fans in Montreal, as well as in many other regions in Quebec to follow the exploits of Calvillo, Richardson, Boulay, Bowman and Brodeur-Jourdain, winners of the last two Grey Cups.




"We are extremely pleased about this agreement with the Montreal Alouettes. This new partnership with the Alouettes shows the commitment that COGECO Diffusion has to partner up with major sporting events that touch our everyday lives", said Richard Lachance, COGECO Diffusion's Senior Vice President.


 "In addition, CKOI 96.9 will become a promotional partner for home games" concluded Mr. Lachance

"Alouettes fans will be very pleased to know that their football team is coming back to CKAC Sports for the 2011 season. With the broadcast of 20 games, as well as playoff games, in Montreal and across the province of Quebec, the Alouettes will reach a wider audience, which will make the team even more popular. CKAC Sports continues to be the reference in high quality sports broadcasting", declared Ray Lalonde, the team's President and CEO.

This partnership adds to the long list of events and sports teams for which CKAC Sports is the official partner. Indeed, CKAC Sports is the proud broadcaster of the Montreal Canadiens, the Impact, Tennis Canada and the Rogers Cup, Group Interbox, the Carabins, the Toronto Blue Jays, the Grand Prix Cycliste of Montreal, the 2011 Canadian Grand Prix, the Grand Prix de Trois-Rivières, the NASCAR Nationwide race and the Montreal Juniors.




ABOUT COGECO DIFFUSION



Cogeco Diffusion is a subsidiary of COGECO Inc., a diversified communications company with subordinate voting shares listed on the Toronto Stock Exchange (TSX: CGO). Cogeco Diffusion operates thirteen (13) radio stations across Québec: Rythme FM Montréal, CKOI FM, 98.5, The Q92.5 FM and CKAC-AM in Montréal, FM 93 and 102.9 FM in Québec City, CKOI FM Gatineau in Ottawa-Gatineau, CIME-FM in Saint-Jérôme, Rythme FM Sherbrooke and CKOI FM in Sherbrooke, Rythme FM Trois-Rivières and CKOI FM Trois-Rivières in Trois-Rivières, making it one of Québec's largest radio broadcasters.


ABOUT THE MONTREAL ALOUETTES


The Montreal Alouettes, founded in 1946, possess a rich history. The organization has inscribed its name seven times on the Grey Cup, the trophy presented to the Canadian Football League's champion every year, including the last two seasons. They play their home games at Percival Molson Stadium, on beautiful Mount Royal. The Alouettes will play their first pre-season game on June 16 at 7:30 p.m. as they host the Winnipeg Blue Bombers. They will then begin their regular season at home on June 30 at 7:30 p.m., when the BC Lions come to town.




For further information:

Pierre Martineau COGECO Diffusion     Tél. : [phone]

Charles Rooke Les Alouettes de Montréal Tel. : [phone]