Agri-Trend® and John Deere Dealerships formalize Precision Farming Alliance
RED DEER, AB, March 17 /CNW/ - The Agri-Trend Group of Companies have agreed to a channel distribution agreement with several major John Deere dealerships enabling them to enhance their precision farming services to farmers.
Beginning with The Precision Management Process™ which is a fully integrated mutli-product, precision ag program, Agri-Trend will extend its services including its agrology processes, through selected John Deere dealerships by supporting and expanding their capability. The alliance will mean that Agri-Trend will train and support in-house dealership personnel who will work directly with farmers and will provide a linkage between technology, equipment and agronomics.
"This business arrangement builds on each other's strengths." Explains Peter Lacey, CEO of Cervus Equipment Corp. "As a group of John Deere Dealers, we will leverage Agri-Trend's extensive knowledge base to help farmers implement new technologies now available in John Deere equipment. We respect the work that Agri-Trend has done over the past decade and believe they are the right group to provide leadership to farmers seeking to implement precision farming techniques."
Robert Saik, CEO of Agri-Trend adds, "This alliance will make it easy for a farmer to adopt variable rate application, merge layers of yield maps with soil zones or use GPS information to drain a field. Agri-Trend will provide the expertise through an expanded Network of Geo-Coaches™ and Agri-Coaches™. The John Deere expertise will provide equipment and technology necessary to make these ideas come to life in the field."
"For example, Agri-Trend Geo Solutions Inc has successfully integrated satellite and aerial imagery with John Deere's GS2 and GS3 variable rate sprayers to create prescription pesticide maps based on in-season vegetative intensity." says Saik.
The John Deere dealerships involved in the channel arrangement to date include Agro Equipment (Alberta), Farm & Garden (Saskatchewan), JayDee Agtech (Saskatchewan), Maple Farm Equipment (Saskatchewan), Martin Deerline (Alberta), Prairie Coast Equipment (Northern Alberta and British Columbia), South Country Equipment (Saskatchewan) and Premier Equipment (Ontario).
The new service offering will be launched this spring with a series of information meetings and training sessions. This summer additional capability will be added and show-cased through summer tours and field events.
For more information please go to www.AGRI-TREND.com/geo
About The Agri-Trend Group of Companies
The Agri-Trend Group, a privately held organization headquartered in Red Deer, Alberta, was founded in 1997 with the single purpose of helping farmers make better decisions to become more profitable.
Today there are five operating companies; Agri-Trend Agrology Ltd (production consulting), Agri-Trend Aggregation Inc (agricultural carbon offsets credits), Agri-Trend Marketing Inc (strategic market consultation for farmers), Agri-Trend Data Corp (agribusiness data platform development) and Agri-Trend Geo Solutions Inc (geo and technical support for farmers). These operating companies have subsidiary operations in Canada, USA and Australia.
This project will be led by Warren Bills, President of Agri-Trend Geo Solutions Inc.
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