PC Financial Earns Top Spot Among Mid-size Canadian Retail Banks Fifth Year in a Row

TORONTO, July 26, 2011 /CNW/ - Reinforcing its commitment to unprecedented value and customer service, President's Choice Financial was today ranked "Highest in Customer Satisfaction Among Midsize Retail Banks, Five Years in a Row" in the J.D. Power and Associates 2011 Canadian Retail Banking Customer Satisfaction StudySM.

"Since 1998, PC Financial has worked hard to provide Canadians with innovative financial products and services that help make their lives a little bit easier," said Barry Columb, CEO of President's Choice Financial. "Staying true to that commitment and to our customers is a top priority, which is why we're thrilled to accept this honour and extend our thanks for choosing PC Financial services."

With a total score of 786 out of a possible 1000 points, PC Financial was recognized with strong performance in three out of six factors that determine satisfaction including: Fees, Product Offerings, and Account Information.

PC Financial received the highest ranking among eight mid-sized banks. The title was awarded as part of the J.D. Power and Associates 2011 Canadian Retail Banking Customer Satisfaction StudySM and was based on more than 12,000 consumer responses.

For more information about President's Choice Financial® services or to find your closest pavilion, visit: www.pcfinancial.ca

President's Choice Financial® personal banking services are provided by the direct banking division of CIBC. Banking services are currently not available in Quebec.

Disclaimer:  President's Choice Financial received the highest numerical score among the midsize retail banks in the proprietary J.D. Power and Associates 2011 Canadian Retail Banking Customer Satisfaction StudySM. Study based on 12,740 total responses measuring eight banks.  Proprietary study results are based on experiences and perceptions of consumers surveyed February - April, 2011.  Your experiences may vary.  Visit jdpower.com

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 136,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

For further information:

Michelle Reidel
President's Choice Financial
(416) 204 2635
Michelle.reidel@pcbank.ca