New Sony Ericsson Xperia™ arc and PLAY phones available in-store on April 28th - Best Buy Mobile

Xperia™ PLAY, the world's first PlayStation-certified smartphone, launches in Canada

Announcement Highlights:

  1. Xperia™ arc and PLAY phones are now available at Best Buy and Best Buy Mobile stores across Canada on the Rogers network.
  2. The Sony Ericsson Xperia™ PLAY smartphone is the world's first PlayStation-certified smartphone.

BURNABY, BC, April 27 /CNW/ - Best Buy, Canada's fastest growing retailer and e-tailer of consumer electronics, announces the launch of the new Sony Ericsson Xperia™ arc and PLAY phones at all Best Buy and Best Buy Mobile stores across Canada. Built on Android™ 2.3 Gingerbread operating system, the Xperia™  arc and PLAY feature powerful processors, the Sony Ericsson's signature Timescape feature, and are offered exclusively on the Rogers network. With its innovative technology, the PLAY is the world's first PlayStation-certified smartphone, offering ultra-fast graphics, immersive 3D gaming and a slide-out game pad with PlayStation's familiar console. The Xperia™ PLAY comes pre-loaded with $60 of exciting games, including: Bruce Lee Dragon Warrior, Star Battalion, FIFA 10, Tetris and Crash Bandicoot. The arc is the first smartphone to feature the Sony Exmor R™ mobile camera with HD video capture, and Reality Display with mobile BRAVIA® Engine that makes videos and photos appear sharper and more vivid. Both phones are priced at $99.99 and a free $50 Best Buy gift card is included with new 36 month activation.

Key Features of the Xperia™ PLAY:

  1. Android™ 2.3 Gingerbread
  2. 4" touch screen display
  3. 5.1MP camera with Exmor R™ and HD video capture
  4. Up to 32 GB expandable memory
  5. Slide-out game pad with real console gaming controls
  6. First certified PlayStation-certified smartphone
  7. Wi-Fi & GPS

Key Features of the Xperia™ arc:

  1. Android™ 2.3 Gingerbread
  2. Extra wide 4.2" touch screen display
  3. 8.1MP camera with Exmor R™ and HD video capture
  4. Mobile BRAVIA® Engine
  5. Up to 32 GB expandable memory

For more information on Xperia™ arc and PLAY phones, please visit: www.bestbuymobile.ca

In addition, Best Buy Mobile offers an array of services aimed at improving the mobile phone buying experience, including:

  1. Upgrade Checker: A quick and easy service that gives customers the ability to see when they are eligible for their next phone upgrade. Best Buy Mobile Specialists can review customers' current plan to determine which upgrade options they are eligible for and can help customers change plans or providers if they are unhappy with their current carrier plan.
  2. Walk Out Working™: Free in-store smart phone setup by a Best Buy Mobile Specialist who will sync personal email accounts, set up Bluetooth headsets, transfer contacts and activate other services to allow the customer to leave the store with a fully functional new smart phone.

About Best Buy Mobile
Best Buy Mobile is the wireless retail unit of Best Buy Canada Ltd. offering the best selection of phones, carriers, and accessories, and run by impartial mobile specialists who help consumers choose the phone that is right for them. In addition, the complimentary Walk-out-Working service ensures each customer leaves the store with their phone fully operational including free email setup on smartphones, free data transfer from your old phone to your new one, and free Bluetooth pairing to your new phone. Best Buy Mobile offers complete, end-to-end mobile solutions to enable users to discover and get the most out of their mobile experiences, regardless of what phone they use or what network it runs on. Look for your mobile phone solution at Best Buy Mobile locations in every Best Buy store across Canada as well as in standalone stores in the GTA. www.bestbuymobile.ca.

For further information:

For media inquiries, please contact:

Danielle Jang
Communications Manager
Best Buy Canada
604-412-1880
danjang@bestbuycanada.ca
Twitter: https://twitter.com/bbycanadadeals
Facebook: http://www.facebook.com/BestBuyCanada

For Quebec:
Patrick Lavoie Magasins Best Buy Ltée
514 290-5571
plavoie@bestbuycanada.ca
Twitter: https://twitter.com/bbycanaubaines
Facebook: http://www.facebook.com/BestBuyQuebec