Kobo Essay Contest Features Power Lunch With Author Kelly Cutrone

Entrants Across North America Asked to Describe "How Normal Has Gotten
Them
    Nowhere"

TORONTO, June 29, 2011 /CNW/ -- Kobo, a global leader in eReading with more than 4 million users worldwide, today announced the launch of a new essay contest in which the winner will enjoy a private power lunch with television personality and New York Times' bestselling author Kelly Cutrone.

Today through July 8, 2011, Cutrone fans can visit http://facebook.com/kobo and write a short essay answer to the question: "How has normal has gotten you nowhere and how are you ready to make new moves?"

Open to residents of the continental United States and Canada (excluding Quebec), the winning essay will be chosen by Cutrone. The winner will be flown to Toronto to power lunch with the author. Cutrone will share her unique brand of no-nonsense wisdom to help the winner move forward in his or her life.

"Kelly was recently in Toronto and expressed her love of Kobo as well as her desire to work with us in a way which would be truly meaningful for her fans. Kelly loves Canada and was keen to partner with Kobo on this content," said Liz Ridout, vice president of marketing at Kobo.

"Toronto stole my heart. Anytime I can come to Toronto to see my friends and fans is a good day!" said Cutrone.

Cutrone has been a force in the fashion industry for more than 25 years. She quickly moved from industry icon to media maverick, originally appearing on MTV's hit shows The Hills and The City. She executive produced and appeared on the Bravo series Kell on Earth and is a special contributor on the syndicated Dr. Phil show. Cutrone has penned two books: national and New York Times' bestseller "If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You" and "Normal Gets You Nowhere," released in May 2011 by HarperOne, an imprint of HarperCollins.

To enter the contest, visit http://facebook.com/kobo. Deadline for entry is July 8, 2011. No purchase is necessary to compete in this contest. The winning entry will be made available on Kobo's Facebook page after being selected.

About Kobo, Inc.

Kobo is a global eReading service with more than 2.4 million eBooks, magazines and newspapers - one of the largest eReading catalogues in the world. Kobo believes consumers should have the freedom to read any book on any device and has attracted millions of readers from over 100 countries across the globe. Kobo has top ranked eReading applications for iPad, iPhone, BlackBerry, Android, Windows and MacOS, and is the eReading application of choice for leading tablet OEMs. Kobo eReaders are also available at leading retailers including Indigo, Walmart, Best Buy, Borders and WHSmith. Kobo's innovative Reading Life is an industry-first comprehensive social eReading experience - Kobo users can earn awards simply for time spent reading and encouraging others. Kobo is backed by majority shareholder Indigo Books & Music Inc, Cheung Kong Holdings, and institutional investors.


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