Kobo Wireless eReader Now Available at Future Shop

It's official: Future Shop customers can now purchase the hottest eReading device at the coolest price

TORONTO, Feb. 4 /CNW/ - Canadian consumers looking for the Kobo Wireless eReader at the lowest price, rejoice! Kobo, a global eReading service, today announced that the Kobo Wireless eReader is available for purchase at Future Shop's retail stores and online at www.futureshop.ca.

The Kobo Wireless eReader is now available at all Future Shop retail locations and at Futureshop.ca and offers exceptional value and style priced at just $149 and available in three colours (Onyx, Pearlized Lilac and Metallic Silver). Consumers purchasing through in-store or online are also backed by Future Shop's Lowest Price Guarantee: should a customer find the Kobo Wireless eReader advertised for a lower price by another Canadian retailer, Future Shop will beat it by 10 per cent of the difference.

"It's awesome that Future Shop is making our Kobo Wireless eReader available to their Canadian customers," said Michael Serbinis, CEO of Kobo.  "Many Canadians count on Future Shop's Product Experts when considering a technology purchase and we're thrilled they can now visit Future Shop to learn, purchase and discover the joy of eReading with Kobo."

Future Shop, Canada's largest retailer and etailer of consumer electronics joins a growing list of retailers, such as Best Buy Canada and Indigo Books and Music to carry the reading device. With the Kobo Wireless eReader, consumers can now shop on the go, anytime, anyplace, directly from their Kobo eReader with one touch of the "Shop" button. Offering choice of more than 2.2 million books, newspapers and magazines, and including unlimited, free access to Bell's Wi-Fi network, finding the perfect read is easy with Kobo.

"Future Shop is delighted to meet the growing customer demand to purchase the Kobo eReader in-store or online," says Sam Vanderveer, Director of Portable Electronics, Future Shop. "We pride ourselves on delivering outstanding products to our customers and the stylized Kobo eReader stands out in category offering exceptional value and incredible eReading experience."

Designed for booklovers by booklovers, the Kobo Wireless eReader features an eInk screen that reads like print on paper and is easy on the eyes, and is light and compact enough to comfortably carry in a jacket pocket.  Kobo also offers free eReading apps so customers can buy an eBook once and read it on their computer (PC or Mac), today's hottest smartphones (iPhone, Blackberry and Android), and the latest tablets - such as iPad and Samsung Galaxy Tab.

About Future Shop
With 146 stores across the country and the nation's premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest retailer and e-tailer of consumer electronics. The company employs more than 10,000 technology enthusiasts, has enabled its website, Futureshop.ca, to deliver unparalleled content about the products it sells. Futureshop.ca also hosts an online community forum and tech blog called Tech Yeah for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information (www.futureshop.ca/techyeah). As a proud corporate citizen, Future Shop has developed solutions to recycle used electronics and is committed to employee volunteerism and supporting non-profit organizations dedicated to transforming local youth into Future Leaders (see www.futureshop.ca/futuregeneration).

About Kobo, Inc.
Kobo is a global eReading service backed by majority shareholder Indigo Books & Music, Borders Group, REDgroup Retail, and Cheung Kong Holdings.  Kobo believes consumers should be able to read any book on any device. With a catalogue of more than 2.2 million eBooks, newspapers, magazines and an open platform, Kobo enables retailers, device manufacturers and mobile operators to bring the joy of eReading to customers everywhere.  For more information, visit www.kobobooks.com.

For further information:

René Samulewitsch
High Road Communications
416-644-2287
Rene.samulewitsch@highroad.com