Media Advisory - Starbucks Coffee Company Kicks Off Coffee Cup Recycling Across BC

City of Vancouver Mayor Gregor Robertson joins company at kick-off event

VANCOUVER, April 20 /CNW/ -

WHAT:	You are invited to a joint announcement with Starbucks and the City of Vancouver at the Hastings and Howe St. Starbucks location to learn about a new recycling program that includes front-of-store collection beginning April 21^st in honour of Earth Day for all Starbucks paper and plastic cups.
	Representatives from City of Vancouver and Starbucks will be on hand to discuss:
	An overview of the new program and how it will impact Starbucks stores and customers across British Columbia
	How businesses and municipalities can work together to improve recycling infrastructure
	Vancouver's targets towards being the "greenest" city in North America by 2020
	Practical guidance for consumers on how to recycle items at Starbucks
	Visuals will include:
	Photo opportunity with Mayor Gregor Robertson
	Starbucks new front-of-store recycling bins and signage; and
	Starbucks partner (employee) and customer interactions (in store).
WHO:
	Mayor Gregor Robertson, City of Vancouver
	Jim Hanna, Starbucks Director of Environmental Impact
	Cindy Bokitch, Western Canada Regional Vice President, Starbucks
	Brock Macdonald, Executive Director, Recycling Council of BC
WHEN:	Thursday, April 21 2011 from 8:30 a.m.
WHERE:	Hastings and Howe Starbucks, corner of West Hastings and Howe Streets, Vancouver, BC.
WHY:
	Starbucks is helping to pave the way for all coffee houses in Vancouver to offer cup recycling across BC by collaborating with waste management companies to make cups a recyclable item.
	Starbucks will offer front-of-store collection for coffee cups, lids and sleeves, in addition to newspapers, glass bottles, organic wastes, etc.
	Starbucks has worked with its waste management partners to ensure cups are going to be recycled at mixed paper facilities and not landfills or incinerators.
	Already available in Ontario, this is the first recycling program of its kind in BC to accept single-serve cups
	Starbucks goal is to implement front-of-store recycling in all of its company-owned locations by 2015.
	To learn more about Starbucks recent recycling and reuse initiatives, visit www.starbucks.com/responsibility2009

 

For further information:

Melissa Goveas, Edelman
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